Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mason's Famous Lobster Rolls is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mason's Famous Lobster Rolls performance in the United States and how they change over time
See what factors influence Mason's Famous Lobster Rolls performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mason's Famous Lobster Rolls' competitors in the United States
An analysis of Mason's Famous Lobster Rolls' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mason's Famous Lobster Rolls is a leading brand in the Cafe & Restaurants industry in the United States, with a market performance percentile of 99. This indicates that the brand captures a significant portion of customer traffic compared to its competitors. Performance peers: Sumo Ramen & Bar, Eggspectation, The Back Porch, Pesto Italian Craft Kitchen, Manna, and Incredible Pizza.
Customer satisfaction is key for loyalty. This data shows how customers perceive Mason's, guiding improvements for a better dining experience.
Overall customer satisfaction for Mason's Famous Lobster Rolls is 75%, a decrease of 4.3 percentage points year-over-year. New Jersey has the highest CSAT (88%), followed by Delaware (85%) and Washington (84%). Arizona shows a significant decrease in CSAT (-17.6pp). Recent CSAT scores have varied between 70.84 and 80.24.
Average check reflects spending per customer. Monitoring it reveals pricing strategy effectiveness and the ability to attract high-value transactions.
The overall average check for Mason's Famous Lobster Rolls is $31.1, a 1.2% increase year-over-year. North Carolina has the highest average check ($39.00), while Washington has an average check of $30.4. Recent average check values have fluctuated between $29.97 and $32.26.
Outlet count indicates brand reach. Tracking growth helps assess expansion and market penetration across different locations.
Mason's Famous Lobster Rolls has a presence across multiple states, with Florida having the highest number of outlets (10), followed by Maryland and Virginia (6 each). The District of Columbia has 4 outlets, while other states have fewer locations.
Knowing key competitors shows direct rivalry. It highlights which brands attract similar customers, aiding in strategic positioning.
The top competitors for Mason's Famous Lobster Rolls, based on customer cross-visitation, are McDonald's (5.14%), Chick-fil-A (4.05%), Wendy's (2.43%), Starbucks (2.43%), and Dunkin' (2.43%). This indicates that a portion of Mason's customers also frequent these fast-food and cafe chains.
Traffic workload shows peak hours. Understanding visit patterns helps optimize staffing and resource allocation for better service.
Traffic workload for Mason's Famous Lobster Rolls peaks between 11 AM and 8 PM, with the highest traffic occurring between 12 PM and 2 PM. Traffic is minimal before 9 AM and after 9 PM.
Understanding consumer segments allows targeted marketing. Gender and generation insights enable personalized campaigns and product development.
Women (98%) and Men (102%) have very similar affinity. Gen X consumers show above average affinity(102%), while Gen Y consumers are under-indexed (90%). Gen Z show above average affinity (101%).