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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mary Lee Donuts is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Mary Lee Donuts performance in the United States and how they change over time
See what factors influence Mary Lee Donuts performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mary Lee Donuts' competitors in the United States
An analysis of Mary Lee Donuts' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
Mary Lee Donuts holds a market performance percentile of 96, indicating a leading position in the Cafe & Restaurants industry in the United States. This shows high customer preference. Performance peers in a similar percentile range include: Evil Czech Brewery and Public House, Capone's Coal Fired Pizza, Woody's Bar-B-Q, Papa’s Gyro & Grill, Lotus, and The Turtle Club.
CSAT measures customer happiness, vital for loyalty and growth. Higher CSAT often means repeat business and positive word-of-mouth.
Mary Lee Donuts has a customer satisfaction (CSAT) score of 76%, which is up by 7.5 percentage points year-over-year. This indicates a positive trend in customer happiness. In Louisiana, the CSAT is also 76%, with an 8.1 percentage point increase, showing strong local performance.
Average check reflects spending per customer. Tracking this KPI helps in understanding revenue trends and optimizing pricing strategies.
The overall average check for Mary Lee Donuts is $10.4, a 22.1% increase year-over-year, suggesting customers are spending more per visit. In Louisiana, the average check is $10.3 USD, which represents stable revenue from this region, as there is no growth.
Outlet count indicates brand reach. More outlets can increase market presence and accessibility for customers.
Mary Lee Donuts has 22 outlets. The majority (21) are located in Louisiana, with 1 in Texas. This highlights a strong regional concentration in Louisiana. It can point out where the brand should focus on expansion.
Knowing competitors reveals the competitive landscape. Analyzing top competitors helps refine strategies for market share.
Mary Lee Donuts' top competitors, based on customer cross-visitation, are McDonald's (21.74%), Chick-fil-A (8.70%), Burger King (8.70%), Starbucks (8.70%), and Sonic Drive-In (8.70%). This indicates that a significant portion of Mary Lee Donuts' customers also visit these fast-food chains.
Traffic workload by hour shows peak times. Managing workload ensures efficient staffing and customer satisfaction.
Mary Lee Donuts experiences peak traffic between 6 AM and 9 AM, with the highest workload at 8 AM (64.22%). Traffic is minimal during late-night hours. This information is critical for optimizing staffing schedules to meet customer demand efficiently.
Consumer segments (Gender, Generation) aid targeted marketing. Knowing customer demographics allows tailored campaigns for engagement.
Mary Lee Donuts' customer base shows high affinity towards women (131 index) and over-indexed towards Gen Z (104 index). Gen X is under-indexed (63 index), showing limited representation. These insights enable targeted campaigns by Gender and Generation for better engagement.