Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Luna Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Luna Grill performance in the United States and how they change over time
See what factors influence Luna Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Luna Grill' competitors in the United States
An analysis of Luna Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
Luna Grill is a leading brand, scoring in the top 1% within the Cafe & Restaurants industry in the United States. This signifies strong market share. Performance peers in the same percentile range include House of Pies Restaurant & Bakery, Chubby Cattle BBQ, Havana 1957, Drake's, Buca di Beppo Italian Restaurant, and Escalante's Fine Tex-Mex & Tequila.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Luna Grill shows strong customer satisfaction with an overall CSAT score of 92%, a 0.2 percentage point increase year-over-year. Texas locations lead with 94% satisfaction, up 2 percentage points, while California locations report 92%, down by 0.2 percentage points. The CSAT score varied between 91.29% and 93.13% from April to June 2025.
Average check indicates customer spending per visit, reflecting menu pricing, order size, and overall revenue generation efficiency.
Luna Grill's average check is $23.60, a 4.9% increase year-over-year. California locations average $23.90 per check. Texas locations average $22.50 per check. The average check varied between $21.97 and $25.18 from April to June 2025.
Number of outlets reflects brand reach and expansion, indicating market penetration and potential revenue streams.
Luna Grill operates 44 outlets in California and 8 in Texas. California accounts for the majority of Luna Grill's locations, with a significantly higher number of outlets compared to Texas.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Luna Grill's top competitors based on customer cross-visitation are In-N-Out Burger (6.83%), McDonald's (6.64%), Starbucks (6.46%), Chick-fil-A (3.32%), and Chipotle Mexican Grill (2.77%). This indicates shared customer interests with these brands.
Traffic workload insights inform staffing, inventory management, and operational efficiency to meet customer demand.
Luna Grill experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest activity around 1:00 PM (67.71%) and 6:00 PM (67.15%). Traffic is minimal between midnight and 10:00 AM.
Consumer segment analysis helps tailor marketing efforts by understanding audience demographics and preferences by gender and generation.
Luna Grill's customer base shows a higher affinity towards women (index 110) and Gen Z (index 120), suggesting these groups are overrepresented compared to the average consumer. Men (index 91) and Gen Y (index 94) are underrepresented.