Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
목구멍 is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence 목구멍 performance in the South Korea and how they change over time
See what factors influence 목구멍 performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of 목구멍' competitors in the South Korea
An analysis of 목구멍' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
목구멍's market performance is leading at the 99th percentile, placing it in the top 1% of brands. This indicates a very strong market position and high customer preference compared to competitors like Hwanggeum Mokjang (Myeongdong Cathedral Branch), Menshoku, Incheon Airport Terminal 2 Food Court, KFC, 맛찬들왕소금구이, and 최가네샤브버섯칼국수 성수직영점 which share a similar top-tier ranking.
Customer satisfaction (CSAT) reflects loyalty and brand perception, directly impacting revenue and long-term sustainability.
목구멍's overall CSAT is strong at 87%, with a 3.2 percentage point increase year-over-year. Gyeonggi shows similar satisfaction at 87% with a significant 5.1 percentage point growth. The CSAT dynamic data reveals fluctuations over the months, peaking in April and stabilizing in June, suggesting positive momentum.
Average check value indicates spending per customer, influencing overall revenue and profitability trends.
목구멍's overall average check is 36.8K KRW, a decrease of 3.9% year-over-year. In Gyeonggi, the average check is 28.6K KRW, with no change. The dynamic average check data shows some variability, peaking in May and then stabilizing in June.
Outlet count reflects brand reach and market penetration, crucial for revenue generation and expansion strategies.
목구멍 has a significant presence in Gyeonggi with 27 outlets. The number of outlets in South Gyeongsang is 16, followed by South Chungcheong with 12, and North Gyeongsang with 9. Other states have fewer outlets, indicating regional variations in brand penetration.
Identifying key competitors helps refine marketing strategies and understand customer preferences in the competitive landscape.
목구멍's customers also frequently visit Kyochon (7.5% cross-visitation), Starbucks (6.67%), McDonald's (5%), Somunnan Gamjatang (Pork Bone Soup) (4.17%), and London Bagel Museum Anguk (3.33%). These are key competitors to watch to understand marketing strategies.
Traffic workload analysis identifies peak hours, informing staffing, marketing, and operational decisions to optimize service.
목구멍 experiences the highest traffic workload between 17:00 and 21:00, peaking at 19:00 (65.33). Traffic significantly decreases after 22:00. Workload is minimal between 0:00 and 11:00.
Understanding consumer demographics enables targeted marketing, enhancing engagement and brand affinity across different groups.
Women are over-represented among 목구멍's consumers (index 125), while men are under-represented (index 85). Gen Z shows high affinity (index 166), while Gen X (index 101) and Gen Y (index 97) are near the average.