Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Indonesia and how they change over time
See what factors influence KFC performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Indonesia
An analysis of KFC' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
KFC holds a leading market performance percentile of 99 in Indonesia's Cafe & Restaurants industry, placing it in the top 1% of brands. This indicates a strong competitive position and high customer preference relative to its peers like Imperial Kitchen & Dimsum, Hokben, Kimukatsu, Kampung Kecil Abdul Muis, Pepper Lunch and Kopi Kenangan.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. A high CSAT typically correlates with positive word-of-mouth and repeat business.
KFC's overall customer satisfaction in Indonesia is 55%, a decrease of 15.9 percentage points year-over-year. Regional CSAT varies, with Western New Guinea at 85% and Java at 56%. The downward trend suggests a need to address factors impacting customer experience, particularly in regions showing lower satisfaction.
Average check (Avg Check) shows customer spending per visit, linking pricing strategy to revenue. Tracking Avg Check aids menu and promotional planning.
KFC's overall average check in Indonesia is 59.2K IDR, a decrease of 8.2% year-over-year. Regional variations exist, with Lesser Sunda Islands at 70.8K IDR. The decrease warrants investigation into pricing, promotions, or changes in customer order patterns.
Outlet count indicates market presence and accessibility. Growth reflects expansion strategy and reach. A wide network can boost visibility and sales.
KFC has 438 outlets in Java, representing the largest regional presence, followed by Sumatra with 154 outlets. This distribution highlights Java as a key market. The number of outlets in each region reflects KFC's strategic market coverage across Indonesia.
Competitor analysis identifies direct rivals and overlapping customer bases. Understanding cross-visitation patterns enables targeted marketing strategies.
Pizza Hut (7.76%), Starbucks (5.04%), Richeese Factory (4.78%), McDonald's (4.68%), and Solaria (4.15%) are KFC's top competitors based on cross-visitation. This indicates shared customer interests and potential opportunities for competitive promotions or differentiation.
Traffic workload reveals peak hours, helping with staffing, inventory, and service optimization. Effective workload management improves customer experience.
KFC experiences peak traffic workload between 17:00 and 20:00, with the highest at 18:00-19:00. The lowest traffic workload is between 01:00 and 05:00. These patterns should inform staffing and resource allocation to meet demand efficiently.
Consumer segment analysis informs targeted marketing by revealing demographic preferences. Gender and generational insights guide tailored messaging and product development.
KFC consumers show an overrepresentation of Men (affinity index 126) and Gen X (affinity index 145) and underrepresentation of Women (affinity index 68) and Gen Z (affinity index 66). These affinity values suggest focusing marketing efforts towards Gen X and tailoring strategies to resonate with their preferences, while also identifying opportunities to increase engagement with Women and Gen Z.