Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hokben is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hokben performance in the Indonesia and how they change over time
See what factors influence Hokben performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Hokben' competitors in the Indonesia
An analysis of Hokben' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Hokben, with a market performance of 99, is a leading brand in Indonesia's Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference compared to its peers like KFC, Kampung Kecil Abdul Muis, Imperial Kitchen & Dimsum, Kopi Kenangan, Kimukatsu, and Mie Gacoan Solo Baru, all also at the 99th percentile.
Customer satisfaction is vital as it reflects customer loyalty and directly influences brand reputation and revenue.
Hokben's overall customer satisfaction is 71%, a 14 percentage point decrease year-over-year. Java shows 72%, Kalimantan 70%, Sumatra 69%, Lesser Sunda Islands 60%, and Sulawesi only 31%, with all regions experiencing a decrease. This indicates a need to address customer concerns across all regions, especially in Sulawesi.
Average check reveals customer spending habits and helps in pricing strategies and revenue forecasting.
Hokben's overall average check is 71.4K IDR, a decrease of 1.8% year-over-year. Sumatra has the highest average check at 75.4K IDR, followed by Kalimantan at 74.3K IDR and Java at 71K IDR. Lesser Sunda Islands has an average of 69.1K IDR. There are no growth values to compare the regions by.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and business growth.
Hokben has a total of 226 outlets. Most are located in Java (186), followed by Sumatra (29), Kalimantan (7), Lesser Sunda Islands (3), and Sulawesi (1). This distribution shows a strong concentration in Java, suggesting potential expansion opportunities in other regions.
Identifying key competitors and understanding customer cross-visitation is crucial for strategic positioning and marketing.
Hokben's top competitors based on customer cross-visitation are Pizza Hut (7.51%), KFC (4.93%), Richeese Factory (4.62%), Kopi Kenangan (4.00%), and Solaria (3.33%). These brands attract some of Hokben's customers, suggesting potential areas for differentiation and customer retention strategies.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Hokben's traffic workload peaks between 17:00 (5:00 PM) and 19:00 (7:00 PM), with the highest workload at 18:00 (6:00 PM) with 66.60. Traffic is lowest in the early morning hours (1:00 AM to 5:00 AM). This data informs staffing and resource allocation strategies to meet peak demand.
Understanding consumer segments enables targeted marketing, enhancing engagement and ROI through tailored strategies.
Hokben's customer base shows a high affinity towards women (index 91) and men (index 107). Among generations, Gen X is overrepresented (index 112), while Gen Y (index 99) and Gen Z (index 94) are slightly underrepresented. Marketing could focus on Gen X and adapt for Gen Y and Z.