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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pepper Lunch is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pepper Lunch performance in the Indonesia and how they change over time
See what factors influence Pepper Lunch performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Pepper Lunch' competitors in the Indonesia
An analysis of Pepper Lunch' competitors in the Indonesia
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference. It shows brand’s share of foot traffic relative to the industry.
Pepper Lunch holds a leading position in Indonesia's Cafe & Restaurants industry with a 99th percentile market performance. This signifies a strong market presence and high customer preference compared to its peers like Labbaik Chicken, Kimukatsu, Hachi, Imperial Kitchen & Dimsum, Burger King and KFC, all positioned at the 99th percentile.
Customer Satisfaction (CSAT) reflects brand perception. High CSAT scores indicate strong customer loyalty and positive brand image.
Pepper Lunch in Indonesia shows a high overall customer satisfaction at 95%, though with a slight decrease of 0.3pp year-over-year. CSAT varies by region, with Kalimantan leading at 99% and Java at 94%. This indicates strong positive sentiment towards Pepper Lunch, with opportunities for improvement in Java based on regional differences.
Average Check measures customer spending per visit. It is a key indicator of revenue generation and pricing strategy effectiveness.
The overall average check for Pepper Lunch in Indonesia is 117.5K IDR, reflecting a slight decrease of 2.9% year-over-year. Average check varies regionally, with Sumatra showing the highest value at 135.1K IDR and Java the lowest at 106.7K IDR. This suggests varying spending habits across regions.
Number of Outlets signifies brand reach and market penetration. A larger outlet count often correlates with higher brand visibility.
Pepper Lunch has a varying number of outlets across Indonesia, with Java having the most at 65. Sumatra has 11, Lesser Sunda Islands 6, and both Kalimantan and Sulawesi each have 4. This distribution indicates a strong presence in Java, with opportunities for expansion in other regions.
Competitor analysis identifies key players attracting similar customers. This is crucial for strategic positioning and differentiation.
The top competitors for Pepper Lunch in Indonesia, based on cross-visitation, are Pizza Hut (4.40%), Starbucks (2.23%), Kimukatsu (2.11%), KFC (2.05%), and SUSHI TEI (1.82%). This indicates that customers who visit Pepper Lunch also frequent these brands, pointing to potential overlap in target demographics and preferences.
Traffic Workload reveals peak hours and customer flow patterns. This is vital for staffing, inventory management, and optimizing customer experience.
Pepper Lunch in Indonesia experiences its highest traffic workload between 10:00 AM and 9:00 PM, peaking around 6:00 PM. This indicates that the restaurant is busiest during lunch and dinner hours, requiring adequate staffing and resources to manage the increased demand efficiently.
Understanding consumer segments enables targeted marketing. Tailoring strategies to different demographics maximizes engagement and ROI.
Pepper Lunch's consumer base shows high affinity among Women (Index 120) and Gen Z (Index 128), suggesting these segments are overrepresented compared to the average consumer. There's comparatively less affinity among Men (Index 84) and Gen X (Index 52), potentially indicating areas for targeted marketing to increase engagement with these groups.