Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Jefferson's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Jefferson's performance in the United States and how they change over time
See what factors influence Jefferson's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Jefferson's' competitors in the United States
An analysis of Jefferson's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Jefferson's is a leading brand with a market performance percentile of 99. This signifies a strong market presence and high customer preference compared to its peers. The performance peers in the same percentile range are Cupbop - Korean BBQ in a Cup, Houston TX Hot Chicken, Chowrastha - Indian Eatery, Arirang Hibachi Steakhouse, Agave Azul and Porto's Bakery and Cafe.
Customer satisfaction reflects brand perception, influencing loyalty and growth. High CSAT scores correlate with positive experiences and repeat business.
Jefferson's boasts a strong customer satisfaction rating of 86%, a significant 10.4 percentage point increase year-over-year. Alabama shows the highest CSAT at 91%, while Missouri lags at 72% with a decline. The trend from April to June 2025 shows CSAT fluctuating between 84% and 86.69%.
Average check reflects customer spending habits and menu pricing strategy. Monitoring this metric helps optimize revenue and understand purchasing behavior.
Jefferson's average check is $24.2, a 3.6% decrease year-over-year. Missouri has the highest average check at $26.3 USD. The average check fluctuated between $23.76 and $24.35 from April to June 2025.
Number of outlets indicates brand's reach and expansion. Tracking outlets informs growth strategies and market penetration effectiveness.
Jefferson's has a significant presence in Georgia with 13 outlets, followed by Alabama with 10. Missouri has the fewest outlets at 2. This distribution reflects regional market priorities and expansion strategies.
Identifying key competitors provides insights into market dynamics. Understanding cross-visitation patterns informs competitive positioning and strategies.
Jefferson's main competitors are McDonald's (12.63% cross-visitation), Taco Bell (6.31%), Chick-fil-A (6.31%), Cracker Barrel Old Country Store (6.14%), and Texas Roadhouse (6.14%). This shows a significant overlap in customer base with fast-food and casual dining chains.
Traffic workload analysis reveals peak hours and informs staffing. Optimize operations based on customer traffic workload during different times of the day.
Jefferson's experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (63.15). Traffic is minimal during the early morning hours (0:00-9:00). This indicates the dinner and evening hours are the busiest for the restaurant.
Analyzing consumer segments informs targeted marketing and positioning. Affinity insights highlight which groups are most engaged with the brand.
Women (affinity index 107) and Gen X (affinity index 134) show high affinity. Gen Z (affinity index 123) shows above-average engagement, while Gen Y (affinity index 78) is under-indexed. This suggests targeted marketing towards women and Gen X may yield better results.