Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Houston TX Hot Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Houston TX Hot Chicken performance in the United States and how they change over time
See what factors influence Houston TX Hot Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Houston TX Hot Chicken' competitors in the United States
An analysis of Houston TX Hot Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for strategic decision-making.
Houston TX Hot Chicken holds a leading market position at the 99th percentile. This indicates a strong brand presence. Performance peers in similar position: Arirang Hibachi Steakhouse, Jefferson's, Porto's Bakery and Cafe, Cupbop - Korean BBQ in a Cup, Rock N Roll Sushi, Chowrastha - Indian Eatery.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, which drives business growth.
Overall customer satisfaction for Houston TX Hot Chicken is high at 91%, a 6.8pp increase year-over-year. Arizona has the highest CSAT at 96%, while California shows a slight decrease. The CSAT dynamic data indicates fluctuations, peaking in April 2025.
Average check reflects spending per customer, crucial for revenue analysis and pricing strategy optimization.
The average check for Houston TX Hot Chicken is $21, up 3.1% year-over-year. Arizona has the highest average check at $25.5 USD. Average check dynamic data shows a decreasing trend from April to June 2025.
Number of outlets indicates brand reach and expansion, reflecting business growth and market penetration.
Houston TX Hot Chicken has the most outlets in Utah (6), followed by Nevada (5). California and Michigan each have 3 outlets. This distribution provides insights into the brand's geographic focus and expansion strategy.
Analyzing competitors reveals market dynamics and helps identify opportunities for differentiation and growth.
McDonald's is the top competitor for Houston TX Hot Chicken, with a cross-visitation rate of 7.11%. Other key competitors include In-N-Out Burger (4.23%), Chick-fil-A (3.55%), Taco Bell (2.71%), and Denny's (2.71%).
Traffic workload analysis informs staffing and operational efficiency, maximizing resource utilization.
Peak traffic workload for Houston TX Hot Chicken occurs between 12:00 and 19:00, with the highest traffic at 12:00 (60.71). There is minimal activity between 0:00 and 9:00. This data supports staffing and resource allocation decisions.
Understanding consumer segments allows for targeted marketing strategies and customized product offerings.
Women are overrepresented among Houston TX Hot Chicken consumers. Gen Z has the highest affinity, with an index of 137, while Gen X is underrepresented, with an index of 79. These insights inform targeted marketing and positioning strategies.