Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Iron Age is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Iron Age performance in the United States and how they change over time
See what factors influence Iron Age performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Iron Age' competitors in the United States
An analysis of Iron Age' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference in the industry, showcasing competitive standing based on foot traffic share.
Iron Age holds a leading market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates it's in the top 1% of brands, demonstrating a strong competitive position. Iron Age outperforms peers like Student Burger, Cadillac Ranch, El Carnival Churrascaria, Versace Mansion, Modern Market Eatery and KTOWN BBQ & HOTPOT in market share.
Customer satisfaction (CSAT) reflects brand perception and loyalty, crucial for retention and growth. High CSAT scores correlate with positive business outcomes.
Iron Age's overall customer satisfaction is 72%, a decrease of 1.3 percentage points year-over-year. Georgia shows the highest CSAT at 80%, while Maryland shows the lowest at 58%. The trend indicates a fluctuation in customer satisfaction over the observed period, with a recent dip. Improving CSAT in Maryland and the District of Columbia should be a priority.
Average check indicates customer spending per visit, reflecting menu pricing, order value, and customer affluence. Growth signals increased revenue per transaction.
Iron Age's overall average check is $45.70, an increase of 5.6% year-over-year. Virginia has the highest average check at $54.30. The trend indicates an upward fluctuation in the average check over the observed period, with a recent dip. Focus on strategies to maintain and potentially increase the average check in all locations.
Outlet count reflects market presence and expansion strategy. More outlets can increase brand visibility, accessibility, and overall market share.
Iron Age has a total of 12 outlets across the United States. Georgia has the highest number of outlets (5), while District of Columbia has the fewest (1). The distribution of outlets indicates a strategic focus on certain key markets, particularly Georgia. Expansion in other states like Illinois and Maryland may be warranted.
Understanding key competitors and cross-visitation patterns helps refine marketing strategies, identify market opportunities, and defend against competitive threats.
The top competitors for Iron Age, based on customer cross-visitation, are McDonald's (8.93%), Starbucks (5.36%), Chick-fil-A (4.91%), Dunkin' (4.46%), and Chili's Grill & Bar (3.57%). These brands share a portion of Iron Age's customer base, suggesting opportunities for targeted marketing to retain customers and attract those who frequent competitor locations.
Analyzing traffic workload by hours identifies peak times, enabling efficient staffing, resource allocation, and targeted promotions to maximize revenue.
Iron Age experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (59.58%). Traffic is minimal before 11:00. Efficient staffing and targeted promotions during peak hours can maximize revenue and customer satisfaction. Strategies to increase traffic during off-peak hours may also be beneficial.
Understanding consumer segments allows for targeted marketing, improved product offerings, and enhanced customer engagement based on demographic characteristics.
Iron Age's customer base is heavily skewed towards women (93%), with a significant over-representation of Gen Z (195%). Gen X is indexed almost at 100, while Gen Y has a 96 index. This affinity data suggests Iron Age appeals strongly to Gen Z women and has a fair index with Gen X and Gen Y. Marketing should focus on strategies to attract and retain the core demographic and, possibly, expand beyond it.