Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the United States and how they change over time
See what factors influence IKEA performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the United States
An analysis of IKEA' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference, showing brand's share of foot traffic in its industry.
IKEA holds a leading MARKET PERFORMANCE at the 99th percentile in the United States' Cafe & Restaurants sector. This top 1% position indicates strong customer preference and market leadership relative to competitors like Pie Fection, The Grumpy Monk, Bossa Nova Brazilian Cuisine, Cody's Original Roadhouse, Santorini by Georgios and The Taste of Brazil all at 99th percentile.
Customer Satisfaction (CSAT) reflects customer loyalty and brand perception, driving repeat business and positive word-of-mouth.
IKEA's overall customer satisfaction is 67%, a decrease of 1.3 percentage points year-over-year. Satisfaction varies by state: Georgia leads at 83% with a 51.2 percentage point increase, while California lags at 64% with an 8.7 percentage point decrease. This indicates regional differences in customer experiences needing attention.
Average Check indicates spending per customer, reflecting pricing strategy effectiveness and customer purchase behavior.
IKEA's average check is $20.4, a 42.6% increase year-over-year. Florida has the highest average check at $23.8. Texas has the lowest average check at $16.8. This suggests variations in menu preferences or pricing strategies across different states. A decrease from May ($21.79) to June ($17.84) needs investigation.
Number of Outlets indicates brand reach and market penetration, reflecting expansion strategy and brand accessibility.
IKEA has a varied outlet distribution across the US. California leads with 8 outlets. Florida and Texas each have 5 outlets. Several states including Pennsylvania (3), Maryland (2), Virginia (2), New Jersey (2), New York (2), Ohio (2) and Illinois (2) have fewer locations, indicating potential expansion opportunities.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
IKEA's top competitors based on customer cross-visitation are McDonald's (8.44%), Chipotle Mexican Grill (4.87%), Starbucks (4.55%), Dunkin' (3.90%), and Wendy's (3.90%). This reveals that IKEA customers also frequent fast-food and coffee chains, suggesting potential partnerships or competitive adjustments in offerings and promotions.
Traffic Workload reveals peak hours and customer flow, optimizing staffing and resource allocation for better service.
IKEA experiences peak traffic between 11 AM and 6 PM, with the highest workload at 2 PM (56.34). Traffic is minimal before 9 AM and after 8 PM. This data suggests optimal staffing and promotional strategies should focus on the midday to late afternoon period.
Consumer segments provide insights into customer demographics, enabling targeted marketing and personalized experiences.
IKEA's customer base shows a notable gender skew towards women, with an affinity index of 80, indicating an under-indexed segment. Men are over-indexed at 117. Among generations, Gen Y (Millennials) are strongly represented, with an affinity index of 103. Gen X and Gen Z are under-indexed.