Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IHOP is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IHOP performance in the Mexico and how they change over time
See what factors influence IHOP performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of IHOP' competitors in the Mexico
An analysis of IHOP' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
IHOP in Mexico is in the top 1% within the Cafe & Restaurants industry, indicating a leading market position. This strong performance suggests IHOP significantly outperforms its competitors in attracting customers.
CSAT measures customer happiness, which directly impacts loyalty, repurchase rates, and positive word-of-mouth, driving business growth.
IHOP's overall customer satisfaction in Mexico is 72%, a 14 percentage point increase year-over-year. Chihuahua leads with 95% satisfaction, showing strong regional performance. Veracruz and Sonora also have high CSAT.
Average check reflects customer spending per visit, a key revenue driver influenced by menu pricing, order size, and customer demographics.
IHOP's average check in Mexico is 331 MXN, a slight decrease of 0.6% year-over-year. Puebla has the highest average check at 417.4 MXN. Veracruz follows with 393.2 MXN, while Baja California stands at 340.9 MXN.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue generation across locations.
IHOP has a notable presence in Mexico, with Nuevo León and Baja California leading with 5 outlets each. Tamaulipas and State of Mexico each have 4 outlets, contributing to a strong regional footprint.
Identifying key competitors helps refine strategies, understand market dynamics, and enhance competitive positioning for sustainable growth.
IHOP's main competitors in Mexico, based on customer cross-visitation, are Starbucks (6.47%), McDonald's (5.92%), Toks (5.74%), Carl's Jr. (5.26%), and Little Caesars Pizza (4.84%). This indicates shared customer base.
Traffic workload identifies peak hours, optimizing staffing, promotions, and resource allocation for better customer experience and operational efficiency.
IHOP in Mexico experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (59.84%). Traffic starts increasing at 7 AM, declining after 1 PM, and is minimal during nighttime.
Understanding consumer segments tailors marketing, improving engagement and ROI by aligning products and messaging with specific audience needs.
IHOP's consumer base shows a slightly higher affinity among women (103%) compared to men (98%). Gen X is significantly overrepresented (138%), while Gen Y (80%) and Gen Z (92%) are underrepresented relative to average.