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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hickory's Smokehouse is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hickory's Smokehouse performance in the United Kingdom and how they change over time
See what factors influence Hickory's Smokehouse performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Hickory's Smokehouse' competitors in the United Kingdom
An analysis of Hickory's Smokehouse' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, competitive strength, and customer preference in the Cafe & Restaurants industry.
Hickory's Smokehouse holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This signifies strong customer preference and market share compared to peers like Pret A Manger, Slim Chickens, International Restaurant, Angus Steakhouse, Tim Hortons and Honest Burgers, all within a similar high-performance bracket.
Customer satisfaction (CSAT) is crucial for assessing brand perception and loyalty, directly impacting customer retention and business growth.
Hickory's Smokehouse shows an overall customer satisfaction of 80%, with a slight decrease of 1.3 percentage points year-over-year. Satisfaction in England is 80% with a decrease of 0.7 percentage points, while Wales shows 74% with a decrease of 13.5 percentage points. This suggests a need to investigate the drivers of declining satisfaction, particularly in Wales, to maintain customer loyalty.
Average check reflects customer spending habits and revenue potential, highlighting pricing strategy effectiveness and customer value perception.
The average check for Hickory's Smokehouse is 41.8 GBP, showing an increase of 8.3% year-over-year. England has an average check of 41.9 GBP. Wales has an average check of 40.8 GBP. The upward trend indicates successful pricing strategies or increased customer spending.
Tracking the number of outlets indicates brand expansion and market penetration, demonstrating growth and accessibility for customers.
Hickory's Smokehouse has 24 outlets in England and 2 outlets in Wales. This distribution reflects the brand's established presence primarily in England, with a smaller footprint in Wales, highlighting potential expansion opportunities.
Identifying competitors reveals the competitive landscape and helps in strategic positioning to gain market share and customer loyalty.
The top competitors for Hickory's Smokehouse, based on customer cross-visitation, are McDonald's (11.90%), JD Wetherspoon (7%), KFC (4%), Nando's (3.10%), and Starbucks (2.70%). This reveals that Hickory's Smokehouse customers also frequent fast-food and casual dining establishments, influencing potential competitive strategies.
Understanding traffic workload by hours helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Hickory's Smokehouse experiences peak traffic between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload around 18:00 (6 PM) at 65.64%. Traffic starts increasing at 10:00, gradually rising to peak hours and declining after 21:00 (9 PM). There is almost no traffic between 0:00 and 9:00. Staffing should align with these trends.
Analyzing consumer segments allows for targeted marketing strategies, improving engagement and brand affinity across diverse demographic groups.
Hickory's Smokehouse shows high affinity with women (79%) and men (114%). Among generations, Gen X (112%) shows a strong affinity, while Gen Y (89%) and Gen Z (97%) are relatively under-indexed. This data informs targeted marketing towards segments with higher affinity and strategies to engage under-indexed groups.