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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Slim Chickens is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Slim Chickens performance in the United Kingdom and how they change over time
See what factors influence Slim Chickens performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Slim Chickens' competitors in the United Kingdom
An analysis of Slim Chickens' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, indicating its competitive strength and customer preference in the cafe and restaurant industry.
Slim Chickens has a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive advantage. Performance peers include Hickory's Smokehouse, Angus Steakhouse, Pret A Manger, Honest Burgers, International Restaurant, and Moose Coffee.
Customer satisfaction is key to loyalty and brand perception. Tracking changes helps understand service quality and customer experience impacts.
Overall customer satisfaction for Slim Chickens is 75%, a decrease of 9.7 percentage points year-over-year. Satisfaction in England is 76% (down 8.8pp), while in Northern Ireland it's 47% (down 23.2pp), suggesting regional differences in customer experience.
Average check reflects customer spending per visit. Monitoring its trend informs pricing strategy and revenue optimization efforts.
The overall average check for Slim Chickens is £18.4, an increase of 10.7% year-over-year. Northern Ireland has a higher average check at £22.6, while England's is £18.2. This suggests varying spending habits across regions.
Outlet count indicates brand reach and expansion. Monitoring distribution across locations is vital for growth strategies.
Slim Chickens has 50 outlets in England, 3 in Northern Ireland, and 2 in Wales. The majority of outlets are located in England, indicating its primary market focus in the United Kingdom.
Competitor analysis helps identify market rivals. Understanding cross-visitation reveals shared customer base and competitive landscape.
Top competitors based on customer cross-visitation are McDonald's (12.87%), JD Wetherspoon (5.22%), KFC (4.85%), Starbucks (3.92%), and Nando's (3.54%). This shows where Slim Chickens customers also frequently visit, helping to understand direct and indirect competition.
Traffic workload analysis reveals peak hours and helps optimize staffing. This ensures efficient service and customer satisfaction.
Slim Chickens experiences peak traffic between 12:00 and 14:00 (52.64% to 56.70% of daily traffic) and maintains high activity from 11:00 to 21:00. Minimal traffic occurs between 0:00 and 8:00, indicating late morning and afternoon/evening dining preferences.
Understanding consumer segments informs targeted marketing. Gender and generation insights optimize positioning strategies.
Women show an affinity index of 82, and men show 112. Gen X affinity index is 89, Gen Y is 116, and Gen Z is 102. Gen Y and Men segments demonstrate higher engagement.