Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hickory Tavern is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hickory Tavern performance in the United States and how they change over time
See what factors influence Hickory Tavern performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Hickory Tavern' competitors in the United States
An analysis of Hickory Tavern' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Hickory Tavern is a leading brand, ranking in the top 1% within the Cafe & Restaurants industry. This indicates a strong market presence and customer preference compared to its peers like Desi District, Noizy Oysters Bar & Grill, Blue Bottle Coffee, Burtons Grill & Bar, Tiki Docks and Ponderosa, all within a similar percentile range.
Customer satisfaction is crucial for brand loyalty and growth. High CSAT scores indicate positive customer experiences.
Hickory Tavern shows a strong customer satisfaction, with an overall CSAT of 81%, a 1.8pp increase year-over-year. North Carolina locations lead with 85% CSAT, while South Carolina lags at 73%. Recent CSAT has varied between 75.60% and 85.14% from April to June 2025.
Average check indicates customer spending per visit. Monitoring it helps understand revenue trends and pricing effectiveness.
Hickory Tavern's average check is $28.5, a slight increase of 0.2% year-over-year. North Carolina shows an average check of $29.00, while South Carolina reports $27.80. The average check varied between $27.93 and $29.13 from April to June 2025.
Number of outlets indicates brand reach and market presence. Tracking this metric helps assess expansion and coverage.
Hickory Tavern operates 14 outlets in North Carolina and 7 in South Carolina. This distribution highlights a stronger presence in North Carolina compared to South Carolina.
Understanding competitors helps refine strategies. Analyzing cross-visitation reveals shared customer base and competitive landscape.
Hickory Tavern shares customers with McDonald's (10.16% cross-visitation), Chick-fil-A (6.55%), Bojangles (5.42%), Starbucks (4.97%), and Wendy's (4.29%). These brands represent the top alternatives visited by Hickory Tavern's customer base.
Traffic workload analysis identifies peak hours, aiding staffing and resource allocation for optimal customer service.
Hickory Tavern experiences peak traffic between 11 AM and 10 PM, with the highest workload occurring between 5 PM and 7 PM. Traffic is minimal in the early morning hours (0 AM to 8 AM), suggesting a need for focused staffing during peak times.
Consumer segment analysis informs targeted marketing. Gender and generation insights enable tailored campaigns and product positioning.
Hickory Tavern's customer base shows high affinity towards women (87%), with men under-indexed (111%). Among generations, Gen X is over-indexed (136%), while Gen Y (73%) and Gen Z (50%) are under-indexed, indicating a need to tailor marketing to attract younger demographics.