Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hesburger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hesburger performance in the Bulgaria and how they change over time
See what factors influence Hesburger performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Hesburger' competitors in the Bulgaria
An analysis of Hesburger' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Hesburger in Bulgaria is in the top 1% (99th percentile), indicating a leading market position. This means Hesburger significantly outperforms most competitors in attracting customers. Performance peers in the same percentile include Il Rustico, Ресторант Ривиера Созопол/Restaurants Riviera Sozopol, Starbucks, Rainbow Factory, Lege bar and diner, and Bamboo.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps identify areas for improvement, boosting loyalty and positive word-of-mouth.
Hesburger's overall CSAT in Bulgaria is 45%, a 9.8 percentage point decrease year-over-year. This indicates a decline in customer satisfaction. CSAT varies by location, with Младост showing a significant increase (15.7pp to 48%) and Sredec a major decrease (-42.6pp to 32%). Overall satisfaction has fluctuated between 34.92% and 50.52% during the reporting period.
Average check is the average amount spent per transaction. Monitoring this KPI reveals customer spending habits and revenue trends in Bulgaria.
The average check for Hesburger in Bulgaria is 20.2 BGN, a 7.7% increase year-over-year. This suggests customers are spending more per visit. In Mladost, the average check is 32.9 BGN. The average check fluctuated between 18.52 BGN and 21.03 BGN during the reporting period.
The number of outlets indicates brand's presence and market coverage. Tracking outlet distribution helps assess market penetration and growth potential.
Hesburger has multiple outlets in Bulgaria, with 3 in Mladost, 2 in Sredec, and 1 each in Младост, Studentski, and Ilinden. The distribution of outlets shows the geographic coverage of the brand within Bulgaria.
Competitor analysis identifies key rivals and their customer overlap. Understanding competitor visitation patterns informs competitive strategies and positioning.
The top competitors for Hesburger in Bulgaria, based on cross-visitation, are Happy Bar & Grill (14.78%), McDonald's (11.30%), KFC (4.78%), Shtastlivetsa (3.48%), and Domino's Pizza (2.17%). These are the brands Hesburger's customers also visit, highlighting potential competitive overlap.
Traffic workload reveals peak hours. Understanding traffic patterns allows for efficient staffing and resource allocation, improving customer experience.
Hesburger experiences peak traffic workload between 12:00 and 18:00, with the highest workload at 13:00 (64.31%). Traffic is minimal between 0:00 and 6:00. This shows peak hours of operation.
Analyzing consumer segments by gender and generation allows for targeted marketing and optimized positioning, enhancing the brand's relevance.
Hesburger's customer base in Bulgaria shows high affinity among women (82%) and an overrepresentation of men (112%). Gen X (134%) is overrepresented. Gen Y (84%) and Gen Z (58%) are underrepresented, indicating a lower affinity within these generational segments.