Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Bulgaria and how they change over time
See what factors influence McDonald's performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Bulgaria
An analysis of McDonald's' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's foot traffic share, showing competitive strength and customer preference in the industry.
McDonald's holds a leading market position in Bulgaria's Cafe & Restaurants industry with a 99th percentile. This indicates a dominant share of customer traffic. Performance peers include Mr. Pizza, Burrata Italiana, Happy Bar & Grill, Aladin Foods, Domino's Pizza, and Lavelé.
CSAT reflects customer happiness, directly impacting brand loyalty and revenue. Tracking changes helps identify areas for service improvement.
McDonald's in Bulgaria has a customer satisfaction (CSAT) of 28%, a 3.8 percentage point increase year-over-year. Oborishte county shows the highest CSAT at 41%, while Mladost saw a slight decrease. Overall, CSAT has fluctuated between 26.10% and 30.86% in recent months.
Average check is crucial for revenue insights. Monitoring trends informs pricing strategies and assesses customer spending habits.
The average check at McDonald's in Bulgaria is 29.5 BGN, up 3.5% year-over-year. Приморски shows the highest average check at 52.3 BGN. Average check values have ranged from 26.77 BGN to 31.17 BGN recently, showing upward trend.
Outlet count indicates brand reach and market presence. Changes reflect expansion strategies and potential market saturation.
McDonald's has multiple outlets in Bulgaria. Vazrajdane, Mladost and Sredec have the most outlets (3 each). Приморски, Liulin, Triadica, Vitosha and Младост have 2 outlets. Oborishte and Odessos have a single outlet each.
Understanding key competitors is essential for strategic positioning and identifying potential market share gains.
McDonald's top competitors in Bulgaria, based on customer cross-visitation, are Happy Bar & Grill (15.62%), KFC (7.35%), Hesburger (3.98%), Burrata Italiana (3.06%), and Domino's Pizza (3.06%).
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to maximize customer service.
Traffic at McDonald's in Bulgaria peaks between 12:00 and 14:00, with the highest workload at 13:00 (66.73%). There is also significant workload at 9:00-11:00 and 15:00-21:00, with minimal activity between 1:00 and 6:00.
Analyzing consumer segments informs targeted marketing and product strategies by understanding audience preferences.
McDonald's customers in Bulgaria show a higher affinity towards Men (115%) than Women (78%). Gen X (108%), Gen Z (101%) are slightly overrepresented, while Gen Y (94%) is slightly underrepresented.