Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Bulgaria and how they change over time
See what factors influence KFC performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Bulgaria
An analysis of KFC' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
KFC in Bulgaria holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This indicates a strong brand presence and customer preference compared to its peers like Lavelé, Shtastlivetsa, and Domino's Pizza, all positioned at the 99th percentile.
Customer satisfaction reflects how well the brand meets customer expectations, directly impacting loyalty and repeat business in the competitive market.
KFC's overall customer satisfaction in Bulgaria is 59%, a significant 17.3 percentage point increase year-over-year. Satisfaction varies by county, with Triadica showing the highest CSAT at 85% and Младост showing a decrease. Overall positive trend indicates improved customer experience.
Average check is a key performance indicator that reflects customer spending per visit, affecting total revenue and profitability.
The overall average check for KFC in Bulgaria is 27.3 BGN, reflecting an 11.9% increase year-over-year. By location, Triadica records the highest average check at 34.2 BGN. The upward trend in average check suggests customers are spending more per visit.
The number of outlets indicates brand's physical presence and market penetration, influencing accessibility and customer reach in different regions.
KFC has varying numbers of outlets across counties in Bulgaria. Triadica has the highest number of outlets (4). This distribution impacts KFC's accessibility and market coverage across different regions within Bulgaria.
Competitor analysis identifies key players and cross-visitation patterns, shaping competitive strategy and revealing shared customer bases.
KFC's main competitors in Bulgaria, based on customer cross-visitation, are Happy Bar & Grill (21.05%) and McDonald's (11.48%). This indicates that a significant portion of KFC customers also frequent these establishments.
Traffic workload indicates the fluctuations in customer traffic throughout the day, guiding staffing decisions and operational efficiency.
KFC in Bulgaria experiences peak traffic between 12:00 and 20:00, with the highest workload at 13:00 (65.91%) and 14:00 (66.01%). There is very little workload between 0:00 and 8:00. The data highlights that KFC is busiest during lunch and dinner hours.
Consumer segment analysis by gender and generation informs targeted marketing, improving engagement and brand resonance with specific audiences.
KFC's customer base in Bulgaria shows a strong affinity towards women (73 index, under-indexed) and Gen X (131 index, over-indexed). Conversely, Gen Z (14 index, very low affinity) are underrepresented among KFC's customers.