Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Bulgaria and how they change over time
See what factors influence Starbucks performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Bulgaria
An analysis of Starbucks' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's competitive strength and customer preference within its industry, indicating its share of foot traffic.
Starbucks in Bulgaria holds a leading market performance at the 99th percentile. This indicates a strong competitive position, preferred by customers versus industry peers like Lege bar and diner, Il Rustico, and Hesburger, who are also at the 99th percentile.
Customer satisfaction (CSAT) measures how happy customers are with a brand's products and services, which strongly affects loyalty and revenue.
Starbucks' overall CSAT in Bulgaria is 51%, down 7.2 percentage points year-over-year. Oborishte shows high satisfaction (81%), while Odessos (47%) and Sredec (45%) show lower satisfaction. CSAT has fluctuated, peaking at 57.95% in June 2025.
Average check (transaction value) is a key performance indicator (KPI) for revenue, reflecting what customers spend per visit and impacting total sales.
The overall average check for Starbucks in Bulgaria is 14.9 BGN, a 12.4% increase year-over-year. Triadica has the highest average check (19.7 BGN), while Odessos has the lowest (10.7 BGN). Average check peaked at 16.75 BGN in May 2025.
Outlet count indicates brand reach and market penetration, which directly impacts accessibility and overall revenue potential in different regions.
Starbucks has varying outlet distribution across Bulgarian counties. Sredec has the most with 4 outlets. Младост has 3 outlets. Mladost and Triadica have 2 outlets each. Oborishte, Vitosha and Odessos each have only 1 outlet.
Understanding main competitors reveals who is competing for the same customers, helping refine marketing and improve the brand offering.
The top competitors for Starbucks in Bulgaria, based on cross-visitation, are Happy Bar & Grill (13.75%), McDonald's (10%), Burrata Italiana (7.5%), Mr. Pizza (4.38%), and Spaghetti Kitchen (3.75%). These brands attract customers who also visit Starbucks.
Traffic workload patterns help brands to optimize staffing and operations to meet peak customer demand and improve service efficiency.
Starbucks in Bulgaria experiences peak traffic workload between 12:00 PM and 4:00 PM, reaching a high of 58.70% at 3:00 PM. Traffic starts increasing at 7:00 AM, peaks in the afternoon, and declines sharply after 8:00 PM.
Consumer segment analysis helps in targeted marketing, allowing a brand to tailor its message and positioning to resonate with key consumer groups.
Starbucks in Bulgaria shows higher affinity with women (102%) and Gen Z (133%). Gen X also indexes highly (117%). Men (99%) and Gen Y (94%) show lower affinity. The data shows which groups are more or less engaged with the brand.