Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Domino's Pizza performance in the Bulgaria and how they change over time
See what factors influence Domino's Pizza performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Bulgaria
An analysis of Domino's Pizza' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows Domino's Pizza's share of foot traffic, revealing its competitive strength and customer preference.
Domino's Pizza holds a leading position with a 99th percentile in Bulgaria's Cafe & Restaurants industry. This indicates a strong market presence. Performance peers in a similar range include Lavelé, Aladin Foods, KFC, Burrata Italiana, Shtastlivetsa, and McDonald's.
Customer satisfaction (CSAT) reflects how well Domino's Pizza meets customer expectations, influencing loyalty and brand perception.
Domino's Pizza's overall CSAT is 67%, up by 18.4 percentage points year-over-year. Vazrajdane shows the highest CSAT (88%), while Triadica and Liulin show a decline. The trend indicates increasing customer satisfaction, although variable across locations.
Average check tracks customer spending per visit, indicating pricing strategy effectiveness and customer spending habits.
Domino's Pizza's average check is 24.2 BGN, down by 8.7% year-over-year. Iskar has the highest average check (30.7 BGN). Decreasing average check might indicate a need to evaluate menu pricing or promotional strategies.
Outlet count reflects Domino's Pizza's market reach and expansion strategy within Bulgaria's Cafe & Restaurants industry.
Domino's Pizza has the most outlets in Studentski (3), followed by Triadica, Liulin, and Iskar (2 each). The distribution of outlets shows key areas of focus for Domino's Pizza's presence in Bulgaria.
Competitor analysis identifies key brands attracting Domino's Pizza's customers, informing competitive strategies and market positioning.
Happy Bar & Grill is the top competitor with a cross-visitation rate of 11.76%, followed by McDonald's (6.92%) and KFC (4.84%). Mr. Pizza and Shtastlivetsa have the same cross-visitation rate of 2.08%. This reveals top alternatives for Domino's customers.
Traffic workload analysis identifies peak hours, helping Domino's Pizza optimize staffing and resource allocation.
Domino's Pizza experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (63.96). Traffic is minimal from midnight to 10:00. Optimize staffing and promotions to match peak demand.
Understanding consumer segments by gender and generation enables targeted marketing and product positioning for Domino's Pizza.
Women are overrepresented among Domino's Pizza's customers, with an affinity index of 88. Men are underrepresented (index 108). Gen X (108) and Gen Y (100) show high affinity, while Gen Z (83) is underrepresented. Tailor strategies by gender and age.