Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Happy Bar & Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Happy Bar & Grill performance in the Bulgaria and how they change over time
See what factors influence Happy Bar & Grill performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Happy Bar & Grill' competitors in the Bulgaria
An analysis of Happy Bar & Grill' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals the brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Happy Bar & Grill holds a leading market position in Bulgaria's Cafe & Restaurants industry with a 99th percentile ranking. This high percentile indicates a strong market presence and customer preference compared to its peers like Mr. Pizza, McDonald's, Burrata Italiana, Aladin Foods, Domino's Pizza and Lavelé, all also at the 99th percentile.
Customer satisfaction (CSAT) is critical as it reflects customer loyalty, impacts brand reputation, and drives repeat business and positive word-of-mouth.
Happy Bar & Grill demonstrates strong customer satisfaction in Bulgaria, with an overall CSAT score of 79%, a 2.8 percentage point increase year-over-year. Vitosha county shows the highest CSAT at 87% with a growth of 26.9pp, while Приморски shows a decrease of 8pp to 83%. The CSAT has grown from 77.59% to 79.69% from April to June 2025.
Average check is vital for assessing revenue per transaction, reflecting pricing strategy effectiveness and customer spending habits.
The average check for Happy Bar & Grill in Bulgaria is 42.6 BGN, reflecting an 8.5% increase year-over-year. Odessos has the highest average check at 47.4 BGN, while Vitosha has the lowest at 41.6 BGN. The average check grew from 40.96 BGN to 42.44 BGN from April to June 2025.
Tracking the number of outlets indicates brand reach and expansion efforts, reflecting market penetration and growth strategy.
Happy Bar & Grill's outlet distribution across Bulgarian counties shows Odessos, Triadica, and Sredec each have 2 outlets. Vazrajdane, Bankia, Krasno selo, Приморски, Mladost, Liulin and Vitosha each have 1 outlet, indicating varying levels of market presence across these regions.
Identifying key competitors through cross-visitation data helps understand competitive landscape and refine strategies to attract and retain customers.
Cross-visitation data reveals that customers of Happy Bar & Grill also frequently visit Burrata Italiana (4.64%), McDonald's (4.11%), KFC (3.55%), Shtastlivetsa (3.06%), and Mr. Pizza (2.50%). This indicates these brands are key competitors in the Bulgarian Cafe & Restaurants industry.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Traffic workload analysis for Happy Bar & Grill shows peak activity between 11:00 and 22:00, especially during lunch (12:00-14:00) and dinner (18:00-20:00) hours. Minimal traffic is observed during the night and early morning hours, suggesting potential for optimized resource allocation during peak times.
Analyzing consumer segments informs targeted marketing, product positioning, and personalized customer experiences, optimizing engagement and brand affinity.
Happy Bar & Grill's customer base shows a gender affinity index of 91 for Women and 106 for Men. Generation affinity shows Gen X at 123, Gen Y at 87, and Gen Z at 91, indicating Gen X has a high affinity, while Gen Y and Z are under-indexed compared to the average consumer.