Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Harvey's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Harvey's performance in the United States and how they change over time
See what factors influence Harvey's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Harvey's' competitors in the United States
An analysis of Harvey's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Harvey's holds a leading position with a percentile of 99 in the Cafe & Restaurants industry. This indicates a strong market presence, with the brand capturing a significant share. Performance peers in a similar range include Newport Creamery, Amaro's Table, La Voglia, M'tucci's, Qbiche BBQ Ranch, and Philippe Chow, reflecting competitive intensity.
Customer satisfaction (CSAT) reflects brand perception. Monitoring CSAT trends helps in identifying areas for improvement and maintaining customer loyalty.
Harvey's overall customer satisfaction is 83%, a decrease of 3.4 percentage points year-over-year. Pennsylvania shows a CSAT of 88%, while Mississippi has 82%. The CSAT trend indicates fluctuation, with a recent decrease. Focus on maintaining customer loyalty and improving overall satisfaction is needed.
Average check reflects spending per transaction. Tracking this KPI helps in understanding revenue trends and customer spending behavior.
Harvey's average check is $36.9 USD, a 3.1% increase year-over-year. Mississippi shows an average check of $36.5 USD. The trend suggests increased spending per customer. It shows that customers spend a reasonable amount on average per transaction.
Number of outlets shows brand reach. Outlet distribution by location indicates market coverage and expansion strategy.
Harvey's has 3 outlets in Mississippi, and 1 each in New Hampshire, California, and Pennsylvania. This distribution indicates varying market coverage across states. More outlets in Mississippi show stronger coverage there compared to other states.
Competitor analysis reveals market dynamics. Understanding cross-visitation patterns helps in identifying key competitors and customer preferences.
Harvey's customers also visit Chick-fil-A (7.59%), McDonald's (6.33%), Wendy's (6.33%), Mugshots Grill and Bar (5.06%) and Burger King (5.06%). This highlights these brands as primary competitors. Chick-fil-A leads in cross-visitation, suggesting it is a popular alternative among Harvey's customers.
Traffic workload shows peak hours. Analyzing workload patterns helps in staffing and optimizing operations for demand.
Harvey's experiences peak traffic between 11 AM and 7 PM, with the highest workload around 12 PM and 6 PM. Traffic is minimal during the early morning hours. Staffing should be optimized during peak hours to handle customer volume efficiently.
Consumer segments reveal demographic focus. Understanding consumer affinity helps in tailoring marketing and product offerings to target groups.
Women (92 index) are slightly under-indexed while Men (106 index) are slightly over-indexed relative to an average consumer. Gen X (170 index) shows a high affinity, while Gen Y (54 index) and Gen Z (66 index) are under-indexed. Marketing efforts should be tailored to the Gen X demographic.