Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Häagen-Dazs is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Häagen-Dazs performance in the United States and how they change over time
See what factors influence Häagen-Dazs performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Häagen-Dazs' competitors in the United States
An analysis of Häagen-Dazs' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance (percentile) indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Häagen-Dazs, with a Market Performance percentile of 99, is a leading brand. This high percentile shows a strong market position and high customer preference compared to peers like Barro's Pizza, Wildfire, Pinecrest Bakery, Marugame Udon, Edley's Bar-B-Que, and Pizza King, which share a similar ranking.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Tracking location-based CSAT identifies areas for improvement in service delivery.
Häagen-Dazs shows a 74% overall CSAT, up 2.9pp year-over-year, signaling improved customer experiences. New Jersey leads with 89%, up 33.2pp, while Iowa, District of Columbia and Colorado experienced slight CSAT decreases. The dynamic CSAT data shows a rising trend from April to June 2025, peaking at 77.36%.
Average check reveals spending habits and pricing power, informing strategies for revenue optimization and understanding customer value.
Häagen-Dazs' average check is $44.7, a significant 129.2% year-over-year increase, indicating higher spending per visit. Illinois shows the highest average check at $49.9 USD. Average check data shows a decreasing trend from April to June 2025, dropping to $38.33.
Outlet count indicates brand reach and market penetration, impacting accessibility and revenue potential across different geographic locations.
Häagen-Dazs has 47 outlets in Florida, representing the largest presence. New York follows with 25, and New Jersey has 19. California has 14 locations, while Colorado, Maryland, and Georgia have 9, 7, and 7 outlets, respectively. Arizona, Virginia, and North Carolina each have 5 locations.
Knowing competitors helps refine marketing, product strategies, and positioning to gain an edge and attract more customers by fulfilling unmet needs.
McDonald's (8.69%) and Starbucks (7.88%) are Häagen-Dazs' top competitors based on cross-visitation. Dunkin' (5.45%), Chick-fil-A (4.85%), and Wendy's (3.84%) also compete for customer visits, but to a lesser extent, showing the brand is influenced by fast food preferences.
Traffic workload by hour (HoD) reveals peak times, enabling staffing and marketing optimization to meet customer demand efficiently and reduce wait times.
Traffic peaks between 10:00 AM and 10:00 PM, with the highest workload from 5:00 PM to 7:00 PM. The workload is minimal between midnight and 8:00 AM. Häagen-Dazs should optimize staffing and promotions during peak hours to maximize customer experience and sales.
Understanding consumer segments by gender and generation helps tailor marketing to specific groups, improving engagement and brand affinity.
Women show a high affinity (Index 103) for Häagen-Dazs, while Men are slightly under-indexed (Index 98). Gen X demonstrates a high affinity (Index 111), Gen Y shows average affinity (Index 101), and Gen Z is slightly under-indexed (Index 93). This data can inform targeted campaigns.