Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Guzman y Gomez is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Guzman y Gomez performance in the United States and how they change over time
See what factors influence Guzman y Gomez performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Guzman y Gomez' competitors in the United States
An analysis of Guzman y Gomez' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Guzman y Gomez's market performance percentile is 98, indicating a leading position. This means it captures a significantly higher share of customer traffic compared to most competitors. Brands with similar performance are Absolute Thai Cuisine, Joey's Diner, SANUKI UDON, Caffe Boa, Himalayan Cuisine SF, and Sanford's Grub & Pub.
CSAT reflects customer loyalty and brand perception, influencing repeat business and word-of-mouth referrals.
Guzman y Gomez has an overall CSAT of 84%, a 14.7 percentage point increase year-over-year. In Illinois, CSAT is also 84%. CSAT dynamics show fluctuations, ranging from 79.10 to 88.62, suggesting varying customer experiences across the monitored period.
Average check indicates customer spending per visit, reflecting menu pricing, order size and customer affluence.
Guzman y Gomez's overall average check is $15.50 USD, a 2.9% decrease year-over-year. In Illinois, the average check is also $15.50 USD. The average check amount fluctuated between $14.55 and $16.36 during the monitored period.
Outlet count indicates brand's market presence and expansion strategy, influencing accessibility and brand visibility.
Guzman y Gomez has 5 outlets in Illinois. This indicates a concentrated presence in this state, suggesting either a strategic focus on this market or limited expansion to other regions within the United States.
Competitor analysis reveals direct rivals and customer preferences, informing competitive strategy and market positioning.
The top competitors for Guzman y Gomez, based on cross-visitation, are McDonald's (12.66%), Culver's (10.13%), Raising Cane's Chicken Fingers (7.59%), Portillo's (6.33%), and Starbucks (6.33%). This suggests that Guzman y Gomez customers also frequently visit these fast-food and cafe chains.
Traffic workload analysis identifies peak hours and operational efficiency, optimizing staffing and resource allocation.
Guzman y Gomez experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest traffic workload at 6:00 PM (67.09). Traffic is minimal between 12:00 AM and 7:00 AM. The brand should ensure adequate staffing during peak hours.
Consumer segment analysis informs targeted marketing by revealing demographic preferences and behavior.
Women (79% value label, -21.42 delta) show high affinity. Men (118% value label, 18.21 delta) are over-represented. Among generations, Gen X (105% value label, 4.88 delta) and Gen Y (117% value label, 16.67 delta) are high affinity, while Gen Z (53% value label, -46.71 delta) is under-indexed.