Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Gus's World Famous Fried Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Gus's World Famous Fried Chicken performance in the United States and how they change over time
See what factors influence Gus's World Famous Fried Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Gus's World Famous Fried Chicken' competitors in the United States
An analysis of Gus's World Famous Fried Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength by indicating foot traffic share, reflecting customer preference and competitive edge in the industry.
Gus's World Famous Fried Chicken ranks in the top 1% which indicates a leading market performance. This high percentile suggests a strong competitive position. Performance peers include Big Boy, D'Angelo Grilled Sandwiches, Godfather's Pizza, Melt N Dip, El Cilantrillo Restaurant, and Perry's Steakhouse & Grille, who are in a comparable range.
Customer satisfaction is key for loyalty, advocacy, and repeat business, directly impacting revenue and brand reputation in the restaurant sector.
Overall customer satisfaction is 82%, down by 1.4 percentage points year-over-year. Arizona shows the highest satisfaction at 93% with a 7.3 percentage point increase, while Tennessee follows with 90% and a 5.7 percentage point increase. Kansas and Texas both show decreased customer satisfaction.
Average check reflects customer spending per visit, crucial for revenue analysis and strategic pricing adjustments to boost profitability.
The overall average check is $22.10, showing a 0.2% increase year-over-year. California leads with a $30.00 average check. Arkansas shows $27.20, while Georgia shows $26.20. Tennessee recorded an average check of $22.10. Average check decreased from $22.68 in April and May to $20.86 in June 2025.
Outlet count indicates brand reach and expansion, directly influencing market share and accessibility to customers across different regions.
Gus's World Famous Fried Chicken has the most outlets in Tennessee (8), followed by Texas (7). California, Arizona and Georgia each have 4 locations. Louisiana, Kentucky, Kansas, Michigan, and Missouri each have 2 locations. This geographic distribution highlights key markets for the brand.
Understanding key competitors helps refine strategies, identify opportunities, and differentiate offerings to gain a competitive advantage and attract more customers.
The top competitors visited by Gus's customers are McDonald's (9.20%), Starbucks (5.31%), Waffle House (4.65%), Chick-fil-A (4.36%), and Taco Bell (3.80%). This cross-visitation data helps understand customer preferences and competitive landscape.
Analyzing traffic workload by hour optimizes staffing and resource allocation to improve customer service and operational efficiency during peak times.
Peak traffic workload occurs between 11:00 AM and 8:00 PM, with the highest activity around 1:00 PM (68.30%). There is no reported traffic workload between midnight and 10:00 AM and after 9:00 PM. This data informs staffing schedules to meet demand effectively.
Analyzing consumer segments by gender and generation helps tailor marketing and positioning strategies to effectively engage different demographic groups.
Women show high affinity (80%) for the brand, while men are over-represented with an affinity index of 117. Gen X also shows high affinity (115), while Gen Y has near average affinity (98). Gen Z shows lower affinity (55), indicating they are under-indexed relative to the brand's average consumer.