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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Greggs is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Greggs performance in the United States and how they change over time
See what factors influence Greggs performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Greggs' competitors in the United States
An analysis of Greggs' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Greggs holds a leading position with a Market Performance percentile of 98. This signifies that Greggs captures a significant portion of customer traffic compared to its peers. Performance peers in the same range include Shumi Japanese Cuisine, Flavor Hive, Stumptown Coffee Roasters, Casavana Cuban Cuisine, High Tide Social House, and Tigawok Mini Bowl - Sawtelle.
Customer Satisfaction (CSAT) is key for loyalty. High CSAT indicates customers are happy, boosting repeat visits and positive word-of-mouth referrals.
Greggs' overall CSAT is 79%, a decrease of 4 percentage points year-over-year. In Rhode Island, CSAT mirrors the overall at 79% with a similar decrease. The trend shows a decline from April (81.82%) to June (71.11%), suggesting potential areas for service improvement to regain customer satisfaction levels.
Average Check reveals spending habits. Monitoring this KPI helps in pricing strategies and identifying opportunities to increase revenue per customer.
The overall average check for Greggs is $24.50, a decrease of 10.6% year-over-year. Rhode Island's average check is also $24.50 with no growth. The trend shows some fluctuations, with a peak in June ($29.41), indicating variable spending habits during the observed period.
Tracking outlets indicates brand reach. More locations often mean greater accessibility, potentially leading to higher revenue and brand visibility.
Greggs has 4 outlets in Rhode Island. This fixed number suggests a stable presence in the state during the reporting period, indicating consistent market coverage.
Knowing competitors shapes strategy. Identifying top competitors allows for targeted marketing and service improvements to gain a competitive edge.
Greggs' top competitors based on customer cross-visitation are Dunkin' (15.18%), McDonald's (8.04%), Wendy's (6.25%), Chick-fil-A (4.46%), and 99 Restaurants (4.46%). Dunkin' has significantly higher cross-visitation. This data can inform strategies to attract customers who also frequent these competitors.
Traffic workload shows peak hours. Understanding traffic patterns aids in staffing and resource allocation to ensure optimal customer service during busy times.
Greggs experiences peak traffic workload between 5 PM and 6 PM (67.21% and 70.14% respectively). The lowest traffic is between midnight and 10 AM. This indicates the need for more resources during afternoon to evening.
Consumer segments refine marketing. Knowing who visits helps tailor products and messaging, boosting engagement and sales effectiveness.
Women are overrepresented with an affinity index of 92, while Men are at 107. Among generations, Gen X shows high affinity with an index of 143, Gen Y has an index of 70, and Gen Z has an index of 59. Marketing should consider the preferences of Men and Gen X.