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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Grain and Berry is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Grain and Berry performance in the United States and how they change over time
See what factors influence Grain and Berry performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Grain and Berry' competitors in the United States
An analysis of Grain and Berry' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, vital for strategic decisions and investment prioritization.
Grain and Berry's market performance is at the 99th percentile, positioning it as a leading brand in the Cafe & Restaurants industry. This indicates a high share of foot traffic relative to its competitors like Bunnboh Churros and Ice Cream, Down Home Diner, Cafe Ba-Ba-Reeba!, Yeppa & Co., Guy Fieri's Branson Kitchen + Bar, and Upper Deck Ale and Sports Grille, which are in the same percentile range.
Customer satisfaction scores are crucial for gauging brand loyalty, identifying areas for improvement, and predicting future revenue growth.
Grain and Berry has an overall customer satisfaction of 90%, up 1.2 percentage points year-over-year. Texas shows high satisfaction at 96%, though slightly down (-1.2pp). Florida is at 90% with a 1.3pp increase. Indiana has a lower CSAT score of 71% with a significant decrease of -17.5pp. The CSAT fluctuates between 87.38 and 92.06 during the reported period.
Average check is a key performance indicator (KPI) that reflects customer spending habits and the brand's pricing power.
Grain and Berry's overall average check is $17.1, a 3.7% increase year-over-year. Texas shows the highest average check at $19.7. Indiana's average check is $17.3, while Florida's is $16.7. The average check fluctuated between $15.98 and $17.42 during the reporting period.
Tracking the number of outlets provides insights into brand expansion, market penetration, and overall business growth trajectory.
Grain and Berry has 24 outlets. Florida has the most with 19 outlets, followed by Texas with 2, and Indiana, Tennessee, and Pennsylvania each with 1 outlet. Most of the outlets are located in Florida (79.17%).
Understanding the competitive landscape through cross-visitation helps refine marketing strategies and identify opportunities for differentiation.
The top competitors for Grain and Berry, based on customer cross-visitation, are Dunkin' (3.95%), McDonald's (3.51%), Chipotle Mexican Grill (3.07%), First Watch (2.63%), and Chick-fil-A (2.63%). This indicates a shared customer base with these established brands.
Analyzing traffic workload by hours helps optimize staffing, manage inventory, and improve customer experience during peak times.
Grain and Berry experiences peak traffic between 9 AM and 8 PM, with the highest workload at 12 PM and 1 PM (61.34% and 61.31%, respectively). Traffic is minimal between 9 PM and 7 AM, indicating the need for resource allocation based on these peak hours.
Analyzing consumer segments by gender and generation enables targeted marketing, enhancing engagement and resonance with specific groups.
Women (122 affinity index) and Gen Y (122 affinity index) and Gen Z (124 affinity index) exhibit high affinity towards Grain and Berry. Men are under-indexed (81 affinity index). Gen X is also under-indexed (72 affinity index). This suggests marketing should prioritize the women, Gen Y and Gen Z demographics.