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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Graeter's Ice Cream is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Graeter's Ice Cream performance in the United States and how they change over time
See what factors influence Graeter's Ice Cream performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Graeter's Ice Cream' competitors in the United States
An analysis of Graeter's Ice Cream' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals brand's competitive strength and customer preference, vital for strategic decisions and investment prioritization.
Graeter's Ice Cream holds a leading market performance percentile of 99 in the United States, indicating it captures a significant share of customer foot traffic, placing it in the top 1% of brands. This suggests strong brand recognition and customer loyalty. Performance peers in the same percentile range include Brooke's Bubble Bar, Champion Pizza, PaPPo's Pizzeria & Pub, Iguana Joe's, Amelia's Mexican Kitchen, and Caspian Kabob (Germantown, MD).
Customer satisfaction is essential for loyalty and brand advocacy, directly impacting revenue and long-term business sustainability.
Graeter's Ice Cream boasts an overall customer satisfaction of 86%, with a 5.6 percentage point increase year-over-year. Kentucky leads with 95%, followed by Indiana at 90%, and Ohio at 86%. Pennsylvania shows 67% and Illinois at 60% with decrease. The CSAT dynamic data from April to June 2025 varies, peaking in April, suggesting fluctuating customer experiences that warrant monitoring and potential adjustments to service strategies.
Outlet count indicates brand reach and market presence, influencing customer accessibility and potential revenue generation.
Graeter's Ice Cream has a total of 56 outlets across the United States. Ohio dominates with 37 outlets, followed by Kentucky with 11, Indiana with 4, and both Illinois and Pennsylvania with 2 outlets each. This distribution shows Ohio as the brand's primary market, highlighting regional concentration.
Competitor analysis identifies key rivals and customer preferences, informing strategies to enhance market position.
McDonald's (10.09%), Wendy's (9.17%), Starbucks (8.26%), Chick-fil-A (6.88%), and Dairy Queen (5.96%) are Graeter's Ice Cream's top competitors based on customer cross-visitation. This indicates that a notable portion of Graeter's customers also visit these fast-food and coffee chains, which provides insights into customer preferences and potential competitive strategies.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Graeter's Ice Cream experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest traffic observed at 7:00 PM (61.99%). Traffic is minimal from midnight to 6:00 AM. This pattern suggests a need for optimized staffing and resource allocation during peak hours to ensure efficient operations and customer service.
Understanding consumer segments enables targeted marketing, enhancing engagement and maximizing ROI.
Women have a high affinity (87%) for Graeter's Ice Cream, while men are overrepresented (111%). Gen X exhibits an over-index (142%) relative to average consumers. Gen Y (86%) and Gen Z (69%) are under-indexed. This suggests marketing efforts should consider the preferences and behaviors of the overrepresented male and Gen X segments.