Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Five Star Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Five Star Chicken performance in the United States and how they change over time
See what factors influence Five Star Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Five Star Chicken' competitors in the United States
An analysis of Five Star Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, reflecting the brand's share of foot traffic in the industry.
Five Star Chicken's Market Performance is at the 99th percentile, indicating a leading position. This signifies a strong market presence, with high customer preference. Performance peers include L'industrie Pizzeria, Bandana's Bar-B-Q, Taino's Bakery & Deli, Fosters Freeze, Pollo Riko, and Bocas House. This places Five Star Chicken in the top 1% of brands.
Customer satisfaction (CSAT) is crucial for brand loyalty and revenue growth, directly impacting long-term business success and positive word-of-mouth.
Five Star Chicken's overall CSAT is 89%, a 0.4pp increase year-over-year. Florida shows high satisfaction at 91% with a 1.7pp increase, while North Carolina has a lower score of 60% with a -23pp decrease. Recent CSAT trend declined from 90.38 in April to 85.92 in June 2025. Focusing on improving satisfaction in North Carolina is crucial.
Average check reflects customer spending per visit, impacting revenue. Monitoring changes helps optimize pricing and identify upsell opportunities.
The overall average check for Five Star Chicken is $19.50, a 3.3% decrease year-over-year. Florida's average check is $19.20 with no growth. Average check varied from $18.40 in April to $20.67 in June 2025. Addressing the decrease is important to maintain revenue streams.
Outlet count indicates market presence and growth. Tracking expansion helps assess brand reach and identify potential geographic opportunities.
Five Star Chicken has 24 outlets in Florida, 1 in North Carolina, and 1 in Kentucky. Florida dominates the outlet distribution. Expanding to other states could increase brand visibility and market share.
Identifying key competitors through cross-visitation data informs strategic positioning and helps refine marketing efforts to capture market share.
McDonald's (8.77%), Taco Bell (5.26%), Wendy's (4.82%), Dunkin' (3.95%), and Subway (3.51%) are the top competitors based on customer cross-visitation. Understanding customer preferences and strategies of these competitors is essential for Five Star Chicken's growth.
Analyzing hourly traffic helps optimize staffing, manage inventory, and tailor marketing to peak demand, enhancing operational efficiency.
Peak traffic workload for Five Star Chicken occurs between 17:00 and 20:00, reaching nearly 60% at 18:00. Traffic is significantly lower in the early morning hours. Optimize staffing and promotions for peak hours to maximize sales.
Understanding consumer demographics (gender and generation) enables targeted marketing, improving engagement and brand affinity with specific groups.
Women show a higher affinity (index 113) for Five Star Chicken, while men are under-indexed (index 89). Gen X has an affinity index of 104, Gen Y 97, and Gen Z 72. Tailoring marketing to women and Gen X, while addressing the under-representation of Gen Z, could enhance engagement.