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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fisher's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fisher's performance in the Mexico and how they change over time
See what factors influence Fisher's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Fisher's' competitors in the Mexico
An analysis of Fisher's' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fisher's, with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry, is a leading brand. This high percentile signifies a strong market presence and high customer preference compared to peers like Little Caesars, Pastes Kikos, Los Tres Mostaqueros, Santóua, La Vicenta and Tierra Garat.
Customer satisfaction is a key performance indicator reflecting customer loyalty and overall brand perception, influencing repeat business and brand advocacy.
Fisher's overall customer satisfaction (CSAT) is at 63%, up by 6.7 percentage points year-over-year. The State of Mexico shows the highest CSAT at 81% with a significant increase, while Guerrero has a lower CSAT at 43% with a decrease. Querétaro has CSAT 65%.
Average check is crucial for revenue insights, showing how much customers spend per visit, impacting profitability and informing pricing strategies.
Fisher's average check is 626.1 MXN, a decrease of 7.5% year-over-year. Querétaro has an average check of 627.4 MXN, while the State of Mexico has 624.4 MXN. All states have same average check amount.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue streams across different locations.
Fisher's has a total of 15 outlets. The State of Mexico has the highest number of outlets with 7, followed by Guerrero and Querétaro each having 2. Aguascalientes, Guanajuato, Michoacán and Veracruz each have 1 outlet.
Understanding key competitors is essential for strategic positioning, identifying market threats, and optimizing marketing efforts to gain a competitive edge.
Fisher's top competitors based on cross-visitation are La Casa de Toño (7.67%), Starbucks (7.16%), Toks (4.94%), McDonald's (3.58%), and Burger King (2.73%). These brands are frequently visited by Fisher's customers.
Analyzing hourly traffic helps optimize staffing, marketing, and operations to meet customer demand effectively throughout the day.
Fisher's sees peak traffic workload between 14:00 and 17:00, with the highest point at 16:00 (64.11%). Traffic is minimal between midnight and 8:00. This data shows what hours are the busiest in the restaurants.
Analyzing consumer segments by gender and generation allows for targeted marketing, improving engagement and resonance with different customer groups.
Women have an affinity index of 80, indicating they are under-indexed. Men have an affinity index of 113, indicating they are over-indexed. Gen X has an affinity index of 105 and Gen Y has an affinity index of 100.