Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pastes Kikos is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pastes Kikos performance in the Mexico and how they change over time
See what factors influence Pastes Kikos performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Pastes Kikos' competitors in the Mexico
An analysis of Pastes Kikos' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Pastes Kikos is a leading brand in Mexico's Cafe & Restaurants industry, ranking in the top 1% with a market performance percentile of 99. This indicates a strong market presence relative to its peers like La Vicenta, Fisher's, Little Caesars, Tierra Garat, Habaneros, and Los Tres Mostaqueros, all within the same top percentile range.
CSAT measures customer happiness. Tracking it helps identify areas for improvement and boost loyalty, directly impacting revenue.
Pastes Kikos' overall customer satisfaction (CSAT) is 65%, a decrease of 6.8 percentage points year-over-year. CSAT varies by state: Hidalgo has the highest CSAT at 71% (down 7pp), while Queretaro shows a lower CSAT of 61% (down 18.5pp). The State of Mexico has 60% CSAT (down 11.6pp), showing decline in customer contentment across all surveyed states.
Average check is how much customers spend per visit. Analyzing it shows pricing power and revenue trends, guiding menu and marketing.
The overall average check for Pastes Kikos is 110.4 MXN, down 2.5% year-over-year. By state, Hidalgo has the highest average check at 114.5 MXN, while State of Mexico has 108.2 MXN and Querétaro has 100 MXN. The decline suggests a need to review pricing or promotional strategies.
Outlet count shows market reach. More outlets often mean more sales and brand presence in different regions.
Pastes Kikos has 42 outlets in Hidalgo, 32 in the State of Mexico, 6 in Puebla, 4 in Querétaro, and 1 each in Tlaxcala, Veracruz and Nuevo León. Hidalgo represents the largest concentration of outlets for the brand.
Knowing competitors is key. It helps brands see their place, improve offerings, and win customers in a tough market.
The top competitors for Pastes Kikos, based on customer cross-visitation, are Little Caesars Pizza (6.26%), KFC (6.08%), VIPS (6.08%), La Casa de Toño (5.71%), and Toks (5.52%). This indicates shared customer interest and overlap with these brands.
Traffic workload shows when a brand is busiest. Knowing peak times helps staff better and boost customer happiness.
Pastes Kikos experiences peak traffic workload between 11 AM and 6 PM, with the highest traffic around 3 PM to 5 PM. Traffic is minimal between midnight and 6 AM, suggesting workload planning should prioritize afternoon and early evening hours.
Consumer insights show who the brand attracts. With this data, brands customize offers to boost loyalty and sales.
Pastes Kikos exhibits high affinity with women (index 79) and men (index 114), where men are overrepresented compared to the average consumer. The brand also has a high affinity index among Gen X (123) and Gen Y (117) segments, suggesting a strong presence within these generational groups.