Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fiesta Mexicana is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Fiesta Mexicana performance in the United States and how they change over time
See what factors influence Fiesta Mexicana performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Fiesta Mexicana' competitors in the United States
An analysis of Fiesta Mexicana' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
Fiesta Mexicana holds a leading market performance percentile of 98 in the United States, indicating it's in the top 2% of Cafe & Restaurants. This shows a very strong competitive position. Performance peers in similar range include Home Run Dugout, Sweet Cow, Bluefin Sushi & Ramen, Taco Shop, Fig Italian Kitchen & Bar and Mama Mona Cuisine.
Customer Satisfaction (CSAT) reflects loyalty. Tracking CSAT helps understand customer perception and identify areas for service improvement.
Fiesta Mexicana boasts an overall CSAT of 85%, a 2 percentage point increase year-over-year. Tennessee shows the highest CSAT at 93%, while Alabama is lower at 78%. The trend between April and June 2025 indicates a fluctuation in customer satisfaction, influencing operational adjustments.
Average check is key for revenue management. Monitoring average check helps optimize pricing and understand customer spending habits.
The overall average check for Fiesta Mexicana is $20.10, a 3% increase year-over-year. Tennessee has the highest average check at $21.50. The average check fluctuated slightly between April and June 2025, showing customer spending habits.
Outlet count indicates brand presence. Tracking outlets informs expansion and market coverage strategies for Fiesta Mexicana in the US.
Fiesta Mexicana has 7 outlets in Alabama, 3 in Tennessee, and 2 in Georgia. Alabama represents the largest concentration of outlets, indicating a stronger market presence in that state. This distribution informs resource allocation.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
McDonald's is the most frequently cross-visited brand by Fiesta Mexicana's customers at 14.94%. Cracker Barrel, Zaxbys, Taco Bell, and Sonic Drive-In share the same cross-visitation rate of 8.05%. This suggests these brands attract a similar customer base.
Traffic workload indicates peak hours. Understanding workload optimizes staffing and resource allocation for Fiesta Mexicana operations.
Traffic workload peaks between 17:00 and 19:00, reaching its highest at 18:00 (64.64). Traffic is minimal from 0:00 to 10:00. Focus should be directed towards optimized staffing and promotion strategies during peak hours.
Understanding consumer segments helps tailor marketing. Analyzing gender and generation affinity refines targeting and positioning strategies.
Women show affinity (96) for Fiesta Mexicana, Men show a higher level of affinity (104). Gen X has a high affinity (148), while Gen Y (62) and Gen Z (75) are under-indexed. Tailored marketing efforts should leverage these segment insights.