Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Eskimó is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Eskimó performance in the Brazil and how they change over time
See what factors influence Eskimó performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Eskimó' competitors in the Brazil
An analysis of Eskimó' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Eskimó is a leading brand in Brazil's Cafe & Restaurants industry, securing a top 1% market performance percentile. This indicates a strong competitive position. Peers in a similar position include Restaurante Calabres, American Chicken, Marietta & Marvin, Espetaria Meia Rotatória Pioneiros, GUA.CO, and Tyler Steakhouse - Restaurante, all at the 99th percentile.
CSAT reflects customer happiness, directly impacting brand loyalty and revenue. High CSAT scores often lead to increased customer retention.
Eskimó's overall customer satisfaction (CSAT) is 88%, a 2.1 percentage point decrease year-over-year. The Southeast Region shows high satisfaction at 96% with a 2.4pp increase, while the South Region has a CSAT of 83% with a 4.4pp decrease. Monitoring regional differences helps tailor improvements.
Outlet count indicates brand reach and market penetration. A larger network can translate to increased accessibility and brand visibility.
Eskimó has the most outlets (182) in the South Region, followed by the Southeast Region (65). The Central-West and North Regions have fewer outlets (7 and 4, respectively), suggesting potential for expansion in these areas. This distribution reflects regional market strategies.
Understanding key competitors helps refine strategies and identify market opportunities by understanding cross-visitation patterns.
McDonald's is the top competitor with 9.78% cross-visitation, followed by Burger King (5.13%) and MiniKalzone (3.18%). Subway (1.96%) and Outback Steakhouse (1.71%) also show notable cross-visitation. Eskimó customers also visit these brands.
Traffic workload patterns reveal peak hours and customer flow, optimizing staffing and resource allocation.
Eskimó's peak traffic occurs between 14:00 and 17:00, with the highest workload at 15:00 (51.39). Traffic gradually increases from 09:00, indicating breakfast and lunch hours are busy. Understanding the hour-by-hour breakdown will optimize resource allocation.
Consumer segment analysis by gender and generation informs targeted marketing and positioning, tailoring strategies to specific groups.
Women are overrepresented among Eskimó's consumers (Affinity Index: 93), while Men are strongly overrepresented (Affinity Index: 105). Gen X is strongly overrepresented (Affinity Index: 191). These affinity indices indicate the relative strength of each segment's engagement, not the absolute size.