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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Paso Mexican Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Paso Mexican Grill performance in the United States and how they change over time
See what factors influence El Paso Mexican Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of El Paso Mexican Grill' competitors in the United States
An analysis of El Paso Mexican Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
El Paso Mexican Grill is a leading brand with a 99th percentile market performance. This indicates a strong market position, signifying high customer preference compared to peers like Sea Captain's House, Morra Mia, and others at the same level.
Customer Satisfaction (CSAT) reflects customer happiness. Higher CSAT scores usually link to loyalty and positive brand perception.
Overall customer satisfaction for El Paso Mexican Grill is at 77%, a 9.2 percentage point increase year-over-year. Satisfaction is particularly high in Florida (88%), suggesting effective strategies in that state. Louisiana shows lower satisfaction (68%).
Average Check reveals customer spending per visit, critical for revenue insights and menu or promotion effectiveness.
The average check for El Paso Mexican Grill is $26.70, a 12.7% decrease year-over-year. Louisiana's average check is $26.80, while Florida's is $26.50. The decrease indicates customers are spending less per visit.
Outlet count shows brand reach. More outlets can mean wider access, impacting market penetration and potential revenue.
El Paso Mexican Grill has 14 outlets in Louisiana and 1 in Florida. The concentration in Louisiana suggests a stronger market presence there compared to Florida, where the brand has limited reach.
Competitor analysis helps understand brand positioning, informing strategies to capture market share effectively.
McDonald's is the top competitor for El Paso Mexican Grill with a cross-visitation rate of 15.72%. Other significant competitors include Popeyes Louisiana Kitchen and Chick-fil-A, both with 9.43% cross-visitation. These brands attract similar customers.
Traffic workload reveals peak hours, enabling staffing and resource allocation for optimal customer experience.
Traffic at El Paso Mexican Grill peaks between 17:00 and 19:00, with the highest workload at 18:00 (66.44%). Minimal traffic occurs between 0:00 and 9:00. This data is crucial for staffing during peak hours.
Consumer segment insights allow targeted marketing based on demographics, improving engagement and ROI.
El Paso Mexican Grill has a slightly higher affinity with women (101%) compared to men (99%). Gen X is overrepresented (107%), while Gen Y (91%) and Gen Z (80%) are underrepresented. Marketing could focus more on Gen Y and Z.