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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Jimador is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence El Jimador performance in the United States and how they change over time
See what factors influence El Jimador performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of El Jimador' competitors in the United States
An analysis of El Jimador' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference in a competitive industry. It pinpoints market share and growth opportunities.
El Jimador, with a market performance percentile of 97, is a leading brand in the Cafe & Restaurants industry in the United States. This high percentile indicates a strong market share and significant customer preference relative to competitors. The performance peers in the same percentile range include The Wellwood Restaurant, Milano's Pizzeria, Las Fuentes, China House, The Gypsy Poet, and Dixie Family Restaurant.
Customer satisfaction (CSAT) indicates loyalty and predicts future revenue. Tracking CSAT helps identify areas for improvement and strengthens customer relationships.
El Jimador's overall customer satisfaction is 75%, a decrease of 6.8 percentage points year-over-year. In Texas, the CSAT is also 75%, with a decrease of 3.6 percentage points. While still positive, the downward trend suggests a need to investigate and address potential issues affecting customer experience. CSAT peaked at 88.10% in June 2025.
Average check reflects customer spending habits and pricing effectiveness. Monitoring this KPI informs menu optimization and revenue strategies.
El Jimador's overall average check is $26.10, a decrease of 1.4% year-over-year. In Texas, the average check is also $26.10, showing no growth. The decrease suggests potential challenges in maintaining revenue per customer. The average check peaked at $28.40 in May 2025.
Number of outlets indicates brand reach and market penetration. It reflects expansion efforts and potential for revenue growth in different locations.
El Jimador has 11 outlets in Texas and 1 in Nevada. The concentration of outlets in Texas suggests a strong regional presence, while the limited number in Nevada indicates potential for expansion.
Competitor analysis identifies key players and customer preferences. Understanding cross-visitation patterns informs competitive strategies and target marketing.
El Jimador's customers also frequently visit McDonald's (11.69%), Popeyes Louisiana Kitchen (9.09%), Whataburger (7.79%), Jack in the Box (5.19%), and Taco Bell (5.19%). This cross-visitation data suggests that El Jimador competes with these brands for customer foot traffic and share of wallet.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
El Jimador experiences peak traffic between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 18:00 (6 PM) at 63.93. The lowest traffic occurs between 2:00 and 7:00 (2 AM to 7 AM). This data informs staffing decisions to meet customer demand during peak hours.
Consumer segments analysis enables targeted marketing and positioning. Affinity insights based on gender and generation can refine messaging and promotions.
El Jimador's consumer base shows a high affinity index for women (106) and a slightly lower index for men (95). Among generations, Gen X is significantly overrepresented (160), while Gen Y (62) and Gen Z (38) are underrepresented. These insights can guide marketing efforts to better engage key demographics. Women are more likely to visit the place. Gen X is more related to the brand.