Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Globo is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Globo performance in the Mexico and how they change over time
See what factors influence El Globo performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of El Globo' competitors in the Mexico
An analysis of El Globo' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
El Globo holds a leading market position in Mexico's Cafe & Restaurants industry, ranking in the top 1% (percentile 99). This indicates a strong competitive advantage. Its peers, also at the 99th percentile, include Alitas, Cantina La 20, Comicx, Las Adoraditas, Villa Marina Península, and The Italian Coffee Company.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability in the competitive Cafe & Restaurants market.
El Globo's overall customer satisfaction (CSAT) stands at 66%, a 5.8 percentage point increase year-over-year. Jalisco shows the highest CSAT at 86%, with 4.8 percentage points increase. Guanajuato experienced a significant decrease (-13 percentage points). Querétaro increased 13.5 percentage points.
Average check reflects customer spending habits, impacting revenue. Monitoring changes informs pricing, menu and promotional strategies for Cafe & Restaurants.
El Globo's overall average check is 186.5 MXN, reflecting a 13.9% decrease year-over-year. Jalisco has an average check of 165.8 MXN, while Yucatán has 159.1 MXN. The data indicate a need to analyze pricing strategy and promotional impact on customer spending.
Outlet count indicates brand reach and market penetration, crucial for revenue. Monitoring geographic distribution informs expansion and resource allocation in Cafe & Restaurants.
El Globo has 34 outlets in the State of Mexico, representing the largest concentration. Jalisco has 9, Morelos has 7, and Puebla has 6 outlets. This distribution suggests a strategic focus on the State of Mexico, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer overlap, informing strategies to enhance competitive positioning in Cafe & Restaurants market.
El Globo's top competitors based on cross-visitation are Toks (8.11%), Starbucks (8.01%), La Casa de Toño (6.47%), McDonald's (6.28%), and Little Caesars Pizza (6.10%). This indicates significant customer overlap with these brands, demanding competitive strategies.
Traffic workload by hour reveals peak times, informing staffing, inventory, and promotional strategies in Cafe & Restaurants to optimize resource allocation.
El Globo experiences peak traffic workload between 17:00 and 19:00 hours, reaching a high of 64.89 at 18:00. Traffic is significantly lower during the early morning hours (0:00-6:00). Staffing and promotions should align with these peak hours.
Analyzing consumer segments (Gender, Generation) allows targeted marketing and positioning, optimizing engagement and resonance in Cafe & Restaurants.
El Globo's customer base shows high affinity with women (Index 90) and Gen Y (Index 176), suggesting these segments are overrepresented. Marketing should focus on strategies resonating with Gen Y and women. Men are underrepresented.