Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Italian Coffee Company is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Italian Coffee Company performance in the Mexico and how they change over time
See what factors influence The Italian Coffee Company performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of The Italian Coffee Company' competitors in the Mexico
An analysis of The Italian Coffee Company' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Italian Coffee Company's Market Performance in Mexico is in the top 1% within the Cafe & Restaurants industry, indicating a leading position. This high percentile signifies a strong market presence and customer preference compared to competitors. Performance peers like Moshi Moshi, Comicx, Sushi Itto, Alitas, Tacos Los Tarascos and El Globo all share a similar (or adjacent) high ranking.
Customer satisfaction (CSAT) is crucial for understanding customer loyalty and identifying areas for service improvement, directly impacting revenue and brand reputation.
The Italian Coffee Company's overall CSAT in Mexico is 65%, a 1.8 percentage point increase year-over-year, showing improved customer happiness. Morelos has the highest CSAT (97%), a 32.9 percentage points increase. Campeche follows with 88%. This indicates that customer satisfaction levels vary significantly by state, highlighting the need for tailored strategies.
Average check reveals customer spending habits. Tracking this KPI helps optimize pricing, promotions, and menu strategies to boost revenue per transaction.
The Italian Coffee Company's overall average check in Mexico is 156.8 MXN, showing a slight decrease (-0.4%) year-over-year. Quintana Roo has the highest average check (190 MXN). This indicates that while overall spending is stable, regional variations and slight decline trends may need investigation.
Outlet count reflects brand reach and expansion. Monitoring this KPI indicates market penetration and potential for growth or consolidation in different regions.
The Italian Coffee Company has the highest number of outlets in Puebla (91), indicating a strong regional presence. Veracruz follows with 56 outlets. The number of locations vary greatly by state, showing concentrated presence in some areas and opportunities for expansion in others.
Competitor analysis identifies key rivals and customer overlap. This knowledge informs strategies to enhance competitive advantage and retain/attract customers.
The top competitors for The Italian Coffee Company in Mexico, based on customer cross-visitation, are Starbucks (8.33%), Little Caesars Pizza (6.79%), Domino's Pizza (5.07%), Carl's Jr. (4.88%), and McDonald's (4.78%). These brands capture a portion of The Italian Coffee Company's customer base, showing the need to focus on retention.
Traffic workload analysis reveals peak hours. Understanding traffic patterns allows for efficient staffing and resource allocation to optimize customer service and revenue.
The peak traffic workload for The Italian Coffee Company in Mexico occurs between 10:00 AM and 7:00 PM, with the highest activity around 6:00 PM (60.61). Traffic significantly increases from 7:00 AM and starts decreasing after 8:00 PM, with low activity during the night. Staffing and resources should align with this peak demand.
Understanding consumer segments allows for personalized marketing. Tailoring strategies to specific demographics enhances engagement and drives higher conversion rates.
The Italian Coffee Company's customer base in Mexico shows a high affinity towards women (index 94), indicating they are highly represented, while men are over-represented (index 104). Gen X is significantly over-represented (index 158) suggesting a strong affinity, while Gen Y (index 100) represents the average, suggesting equal representation.