Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Alitas is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Alitas performance in the Mexico and how they change over time
See what factors influence Alitas performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Alitas' competitors in the Mexico
An analysis of Alitas' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, indicating brand share of foot traffic in the industry.
Alitas, with a market performance in the top 1% in Mexico's Cafe & Restaurants industry, demonstrates a leading position. This high percentile suggests strong customer preference and a significant market share compared to peers like Comicx, El Globo, Cantina La 20, The Italian Coffee Company, Moshi Moshi, and Las Adoraditas, who also share the same top-tier performance percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty, impacting retention and revenue in the Cafe & Restaurants sector.
Alitas' overall CSAT in Mexico is 67%, an increase of 8.4 percentage points year-over-year, signaling improved customer sentiment. Michoacán shows the highest CSAT (97%) with significant growth, while Guanajuato experienced a slight decrease. The upward trend in CSAT from April to June 2025 suggests effective customer experience management.
Average check reflects spending per customer, critical for revenue management and understanding customer purchase behavior.
Alitas' overall average check in Mexico is 336 MXN, showing a 2.1% year-over-year increase, indicating customers are spending slightly more per visit. Baja California has the highest average check at 453.1 MXN. The stable average check trend from April to June 2025 reflects consistent pricing and customer spending habits.
Outlet count indicates market reach and expansion, crucial for brand visibility and accessibility in the Cafe & Restaurants industry.
Alitas has the most outlets in the State of Mexico (126), indicating a strong presence in this region. Jalisco and Nuevo León follow with 37 and 36 outlets respectively, showcasing a significant but lesser presence. The distribution of outlets reflects Alitas' strategic focus on key Mexican markets.
Understanding key competitors through cross-visitation helps refine marketing strategies and identify competitive threats.
Carl's Jr. (5.75%), Starbucks (5.48%), Little Caesars Pizza (4.95%), KFC (4.55%), and McDonald's (4.41%) are the top competitors whose customers also visit Alitas. These cross-visitation rates highlight potential areas for competitive analysis and targeted marketing to retain customers and attract new ones.
Traffic workload analysis by hours helps optimize staffing and resource allocation to match customer demand patterns.
Alitas experiences peak traffic workload between 18:00 and 22:00 (6 PM - 10 PM), with the highest workload at 20:00 (8 PM) at 56.49%. Understanding these peak hours allows for efficient staffing and resource allocation to maximize customer satisfaction and operational efficiency. The lowest traffic hours are between 1:00 and 5:00, indicating minimal activity during these times.
Analyzing consumer segments (Gender, Generation) allows tailored marketing and positioning strategies for improved engagement.
Alitas' customer base shows a high affinity towards women (94) and men (104). Gen X has high affinity (147), suggesting strong engagement with this generation, while Gen Y shows average affinity (88). Understanding these preferences enables Alitas to tailor its marketing and product offerings to better resonate with its customer base.