Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Diez is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Diez performance in the Mexico and how they change over time
See what factors influence El Diez performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of El Diez' competitors in the Mexico
An analysis of El Diez' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand’s share of foot traffic, indicating competitive strength and customer preference within the Cafe & Restaurants industry.
El Diez, with a market performance percentile of 99 in Mexico's Cafe & Restaurants sector, is a leading brand. This high percentile indicates a strong market presence compared to peers like Barbarella, Tacos El Franc, RAGNAROK Restaurant & Bar, Pampas, Nine Minutes Pizza, and Doña Tota, all positioned in a similar top-tier range.
Customer satisfaction (CSAT) reflects brand perception and loyalty. Tracking CSAT helps identify areas for service improvement and potential revenue impact.
El Diez's overall CSAT is 65%, a decrease of 10 percentage points year-over-year. In Quintana Roo, CSAT is also 65%, with a decrease of 3.7 percentage points. This indicates a need to investigate and address potential issues impacting customer satisfaction.
Average check is key to revenue. Monitoring the average check reveals spending patterns, and how it affects profitability and potential upselling opportunities.
The overall average check for El Diez is 599.6 MXN, a decrease of 2.2% year-over-year. In Quintana Roo, the average check is 453.3 MXN, with no change. This suggests a need to analyze menu pricing and customer spending behavior.
Outlet count shows brand reach. The number of outlets reveals market penetration, brand growth and expansion within the Cafe & Restaurants industry.
El Diez has 1 outlet in Quintana Roo. This represents 100% of its outlets in the analyzed data. The company should track this data to explore growth strategy and location effectiveness.
Competitive insights inform strategy. Understanding top competitors aids in benchmarking, differentiation, and strategic decision-making for El Diez.
The top competitors for El Diez, based on customer cross-visitation, are Starbucks (6.49%), Toks (5.84%), La Casa de Toño (5.19%), VIPS (4.55%), and Fisher's (3.25%). This indicates that El Diez customers also frequently visit these brands.
Traffic workload shows peak times. Knowing hourly traffic helps optimize staffing, resource allocation, and operational efficiency for El Diez.
El Diez experiences peak traffic workload between 13:00 and 21:00, with the highest workload at 16:00 (68.79%). Traffic is minimal during the early morning hours (1:00 to 7:00). This informs staffing and resource allocation strategies.
Consumer segments guide marketing. Analyzing gender and generational mix allows El Diez to tailor marketing and product offerings for optimal impact.
El Diez has a high affinity with Women (87 index) but less than average with Men (108 index). The brand has a high affinity with Gen X (184 index), whereas Gen Y is under-indexed (88 index).