Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Doña Tota is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Doña Tota performance in the Mexico and how they change over time
See what factors influence Doña Tota performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Doña Tota' competitors in the Mexico
An analysis of Doña Tota' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Doña Tota is a leading brand with a market performance percentile of 99, placing it in the top 1% of Cafe & Restaurants brands in Mexico. This indicates a strong market position. Performance peers include Alfil Restaurante, La Taberna de Los Amigos, Barbarella, Nine Minutes Pizza, Pampas and Tacos El Franc.
Customer Satisfaction (CSAT) indicates customer loyalty, impacting brand reputation and revenue. It reveals areas for improvement in service and product.
Doña Tota's overall CSAT is 35%, a decrease of 5.1 percentage points year-over-year. Tamaulipas shows the largest CSAT decrease (-18.2pp to 32%), while Chihuahua shows an increase of 6.1pp to 32%. Nuevo León's CSAT is 30% (-13.1pp). The dynamic CSAT data shows fluctuations from April (37.68%) to June (35.38%) 2025.
Average Check reflects customer spending habits. Tracking it helps in menu optimization, pricing strategies, and revenue forecasting.
Doña Tota's overall average check is 144.8 MXN, a 1% decrease year-over-year. Tamaulipas has the highest average check (177.3 MXN). Dynamic data shows a decrease from 170.69 MXN in April to 130 MXN in June 2025.
Outlet number reflects brand reach and market presence. Tracking it informs expansion strategies and market saturation levels.
Doña Tota has the most outlets in Nuevo León (57), followed by Tamaulipas (19). Sonora has 10 outlets, Chihuahua has 8, and Coahuila has 6. Several other states have fewer outlets. This shows that Doña Tota is present in 10 states in Mexico.
Competitor analysis identifies key players and customer preferences. This informs differentiation strategies and helps capture market share.
Doña Tota's top competitors based on cross-visitation are Carl's Jr. (10.96%), Little Caesars Pizza (8.90%), Starbucks (6.16%), El Pollo Loco (5.48%), and Caffenio (4.79%). These brands are frequently visited by Doña Tota's customers.
Understanding traffic workload by hour informs staffing and resource allocation. It helps optimize service during peak times.
Doña Tota experiences peak traffic between 8 AM and 7 PM, with the highest workload between 11 AM and 2 PM. Traffic is minimal before 7 AM and after 9 PM. Optimal staffing should align with these peak hours.
Analyzing consumer segments informs targeted marketing. Understanding gender and generational preferences enhances campaign effectiveness and ROI.
Women (88) and Men (108) indexes reveal insights. Men are over-represented. The Gen X (368) segment shows a high affinity, suggesting this group is very well-represented.