Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Super Salads is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Super Salads performance in the Mexico and how they change over time
See what factors influence Super Salads performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Super Salads' competitors in the Mexico
An analysis of Super Salads' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand share of foot traffic, revealing competitive strength and customer preference in the industry.
Super Salads is a leading brand in Mexico's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a very strong market standing, being in the top 1% of brands. Performance peers, such as Denny's, Boccanera, Parole, Taj Mahal, Don Carbon and Wok Grill are at the same percentile.
Customer satisfaction reflects brand perception, directly influencing loyalty, repurchases, and positive word-of-mouth.
Super Salads' overall customer satisfaction in Mexico is 56%, down by 3.8 percentage points year-over-year. Satisfaction varies by state, with Tamaulipas at 84% (up 8.1pp) and Baja California at 74% (up 19.4pp), while Jalisco shows a slight decrease to 55%. This mixed performance suggests location-specific factors influencing customer perception.
Average check reveals spending patterns, aiding in pricing strategies and revenue forecasting by showing customer transaction value.
The overall average check for Super Salads in Mexico is 275.4 MXN, a 9.1% increase year-over-year. Baja California leads with 319.2 MXN. These figures provide insight into customer spending habits and suggest successful strategies for increasing revenue per transaction.
Outlet count signifies market presence, influencing accessibility, brand awareness and overall revenue potential.
Super Salads has 29 outlets in Nuevo León, 8 in Jalisco, 6 in Coahuila, 4 in Tamaulipas and 4 in Chihuahua, indicating strong regional presence. The distribution of outlets by state highlights key markets and informs expansion strategy.
Competitor analysis identifies key players and visitation patterns, which informs marketing and strategic positioning.
Super Salads' top competitors based on cross-visitation are Carl's Jr. (10.67%), Starbucks (8.30%), Tim Hortons (5.14%), KFC (4.35%), and Little Caesars Pizza (4.15%). This reveals the competitive landscape and customer preferences among similar brands.
Understanding traffic workload helps optimize staffing and service to improve customer experience and operational efficiency.
Traffic workload for Super Salads peaks between 14:00 and 16:00, with the highest traffic at 15:00 (71.14%). Activity is minimal between 0:00 and 9:00. This data informs staffing and resource allocation for peak and off-peak hours.
Consumer segment analysis by gender and generation aids targeted marketing, enhancing engagement and brand resonance.
Super Salads' customer base shows a high affinity with women (index 105) and Gen Y (index 125). Men are under-indexed (97) and Gen X indexed at 105. This suggests tailored marketing strategies to engage women and Gen Y, while strategies should be developed to engage men.