Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dairy Queen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dairy Queen performance in the Thailand and how they change over time
See what factors influence Dairy Queen performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Dairy Queen' competitors in the Thailand
An analysis of Dairy Queen' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals Dairy Queen's competitive strength and customer preference, showing its share of foot traffic in Thailand's Cafe & Restaurants sector.
Dairy Queen holds a leading market position in Thailand's Cafe & Restaurants industry with a 99th percentile ranking. This signifies high customer preference and strong competitive performance. Performance peers include: Chomchan Thai Restaurant, ร้านT.T. HOTPOT - สาขาบางพลี, Hua Pla Chongnonsea, NGON Vietnamese Restaurant - งอน เวียดนาม, ย่างดี, and วาสนาหมูกระทะสาขาภูเก็ต, all within the same percentile.
Customer satisfaction (CSAT) indicates brand perception and loyalty. Declining satisfaction can signal issues needing attention to maintain customer base.
Dairy Queen's overall customer satisfaction in Thailand is 43%, a decrease of 14.9 percentage points year-over-year. Phuket Province shows the highest CSAT (80%), while Samut Prakan Province shows the lowest (33%). There is a decline in CSAT over the last 3 months. Addressing CSAT decline, particularly in regions like Samut Prakan, is crucial.
Outlet count indicates market presence and reach. Growth or decline reflects expansion strategy and brand penetration in different regions.
Dairy Queen has the most outlets in Chon Buri Province (28), followed by Pathum Thani Province (24). This distribution highlights key regions for Dairy Queen's presence in Thailand, showing areas of strength and potential for further expansion.
Identifying top competitors helps understand the competitive landscape and benchmark performance against other key players in the Cafe & Restaurants industry.
Dairy Queen's top competitors in Thailand, based on cross-visitation, are Café Amazon (13.44%), KFC (12.37%), Starbucks (12.37%), Swensen's (11.83%), and McDonald's (9.14%). These brands represent the primary alternatives for Dairy Queen's customer base.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation to enhance customer experience and operational efficiency.
Dairy Queen's peak traffic workload in Thailand occurs between 10 AM and 6 PM, with the highest traffic volume around 1 PM to 3 PM (53.29% - 53.72%). Traffic is minimal during early morning hours. Aligning staffing and resources with these peak times is crucial.
Understanding consumer segments helps tailor marketing strategies and product offerings to better resonate with specific demographic groups, maximizing marketing ROI.
Women (96) and Gen Z (124) segments show high affinity for Dairy Queen in Thailand. Men (102) and Gen X (126) are overrepresented too, whilst Gen Y (75) is under-indexed. Tailoring campaigns that appeal to these segments can maximize engagement and drive sales.