Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Crafty Crab is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Crafty Crab performance in the United States and how they change over time
See what factors influence Crafty Crab performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Crafty Crab' competitors in the United States
An analysis of Crafty Crab' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Crafty Crab, with a market performance percentile of 99, is a leading brand. This shows strong market position, indicating a high level of customer preference relative to its peers: Hangry Joe's Hot Chicken, Better Blend, Qahwah House, The Kebab Shop, Jeni's Splendid Ice Creams, El Mesón Sandwiches.
Customer Satisfaction (CSAT) reflects how happy customers are, influencing loyalty and brand reputation, which directly impacts revenue.
Crafty Crab's overall CSAT is 73%, a 1pp increase year-over-year, indicating improved customer happiness. Florida shows the highest CSAT (81%), while Pennsylvania experienced a significant decrease. These data suggest areas for targeted service improvements.
Average check reveals how much customers spend per visit. Tracking this helps understand revenue trends and adjust pricing strategies.
Crafty Crab's overall average check is $48.60, an 8.4% decrease year-over-year. Maryland has the highest average check ($51.70), suggesting regional pricing variations or customer spending habits. This decline warrants investigation into pricing or menu appeal.
Outlet count indicates brand reach and market presence. Growing outlet numbers show expansion and potential revenue increase.
Crafty Crab has 17 outlets in Florida, the most concentrated market. Other states have fewer locations, pointing to expansion opportunities. The current distribution indicates a strong regional presence with room for national growth.
Knowing competitors helps refine strategies and attract customers. Monitoring cross-visitation shows brand preference and market share.
McDonald's (12.63%) and Chick-fil-A (7.31%) are the top competitors based on cross-visitation. This suggests that Crafty Crab's customers also frequent these fast-food chains, indicating opportunities to capture more of their dining choices.
Understanding traffic workload helps optimize staffing and resources, ensuring efficient service during peak hours.
Traffic workload peaks between 5 PM and 7 PM (hod 17-19) with 50.26% to 58.34%. Crafty Crab experiences low traffic in the early morning, and increases dramatically around lunch. Strategically plan resources to match high-demand periods.
Consumer segments inform targeted marketing. Affinity insights guide messaging and positioning for higher engagement.
Crafty Crab's customer base shows a high affinity among women (Index 113) and Gen X (Index 114), suggesting that these groups are overrepresented compared to the average consumer. Men (Index 89) and Gen Z (Index 86) are under-indexed, indicating an opportunity for targeted campaigns.