Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cousins Subs is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Cousins Subs performance in the United States and how they change over time
See what factors influence Cousins Subs performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Cousins Subs' competitors in the United States
An analysis of Cousins Subs' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Cousins Subs holds a leading market position with a percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates strong customer preference compared to its competitors. Peers in a similar position include Anejo Cocina Winter Park, Cucina Dania Beach, Aurelio's Pizza, Teriyaki One, B2 Bistro + Bar, and Culpepper Cattle Co.
CSAT is crucial for understanding customer happiness, directly impacting loyalty, retention, and brand reputation in the competitive food industry.
Cousins Subs' overall CSAT is 59%, up by 5.6 percentage points year-over-year, indicating improved customer satisfaction. Indiana shows higher satisfaction (73%) with a 9.7 percentage points increase, while Wisconsin has 57% satisfaction, up by 5 percentage points. The trend shows increased satisfaction from April to June 2025.
Average check reveals customer spending habits, vital for pricing strategies, revenue forecasting, and profitability analysis in the food sector.
The overall average check for Cousins Subs is $15.90, a decrease of 9.8% year-over-year. Wisconsin's average check is $15.90, while Indiana's is $15.40. Average check values fluctuated between $14.81 and $16.53 during the observed period.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and customer accessibility in the restaurant industry.
Cousins Subs has 95 outlets in Wisconsin, 3 in Indiana and 2 in Illinois. Wisconsin accounts for the vast majority of the brand's presence, indicating a strong regional concentration.
Understanding key competitors and customer crossover is essential for strategic positioning and gaining a competitive advantage.
The top competitors for Cousins Subs, based on customer cross-visitation, are McDonald's (18.28%), Culver's (14.93%), Taco Bell (11.57%), Burger King (8.21%), and Arby's (6.34%). These brands represent the primary alternatives considered by Cousins Subs' customer base.
Traffic workload patterns help optimize staffing, manage resources, and improve customer experience during peak and off-peak hours.
Cousins Subs experiences peak traffic workload between 11 AM and 6 PM, with the highest workload at 12 PM (68.42%). Traffic is minimal during early morning hours. This data suggests the need for optimized staffing during lunch and dinner hours.
Understanding consumer demographics enables targeted marketing, personalized offerings, and improved customer engagement for increased brand loyalty.
Cousins Subs' customer base shows a slightly higher affinity towards men (102%) than women (98%). Generation X shows a strong affinity (105%), while Gen Y is under-indexed (91%) and Gen Z is slightly under-indexed (99%). This indicates Gen X consumers are more engaged.