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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chip City is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chip City performance in the United States and how they change over time
See what factors influence Chip City performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Chip City' competitors in the United States
An analysis of Chip City' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Chip City's market performance is in the 99th percentile, indicating a leading position. This signifies strong customer preference and competitive advantage. Performance peers in the same percentile include The White Marlin and Oysterette, Chicago's Pizza, Swig & Swine, Inca Paisa Astoria, CRAFT Coconut Grove, and Coco Shrimp.
Customer satisfaction (CSAT) is vital for brand loyalty and growth, reflecting how well a brand meets customer expectations and drives repeat business.
Chip City's overall customer satisfaction is 83%, a decrease of 7 percentage points year-over-year. New Jersey and Connecticut show high CSAT at 91% with positive growth. New York (81%) and Florida (79%) show declines. CSAT ranged from 79.21% to 85.71% during the reporting period.
Number of outlets indicates brand reach and expansion, reflecting market presence and potential revenue generation capacity.
Chip City has 28 outlets. New York leads with 15 outlets. Florida, Connecticut, and New Jersey each have 3, Virginia has 2, while Massachusetts and Maryland each have 1 outlet.
Understanding top competitors' cross-visitation helps refine marketing strategies and identify potential customer overlap and market opportunities.
Top competitors for Chip City based on cross-visitation are Starbucks (8.57%), McDonald's (5.71%), Dunkin' (5.00%), Taco Bell (3.57%), and Burger King (3.57%). These brands are frequently visited by Chip City customers.
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation to enhance customer experience.
Chip City's peak traffic workload occurs between 11:00 AM and 9:00 PM, with the highest traffic around 8:00 PM (53.66%). There is minimal activity between midnight and 10:00 AM.
Analyzing consumer segments by gender and generation informs targeted marketing, improving engagement and relevance of brand messaging.
Chip City's customer base shows high affinity among women (Index 119) and Gen Z (Index 176), indicating over-representation. Men (Index 84) and Gen X (Index 59) are under-indexed, showing lower affinity relative to the average consumer.