Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chili's Grill & Bar is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chili's Grill & Bar performance in the Malaysia and how they change over time
See what factors influence Chili's Grill & Bar performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Chili's Grill & Bar' competitors in the Malaysia
An analysis of Chili's Grill & Bar' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand's share of foot traffic, reflecting competitive strength and customer preference in the cafe and restaurant industry.
Chili's Grill & Bar is a leading brand with a market performance percentile of 99 in Malaysia. This percentile means that the brand's market standing is excellent relative to competitors. Performance peers within a similar range include I Love Hokkien Mee Restaurant, MEOKJA CAFE PUNCAK ALAM, 4 Fingers Crispy Chicken, TTDI Meat Point, Chicago chicken city and Aunty Q Noodles.
Customer satisfaction (CSAT) measures loyalty and service quality. High CSAT is crucial for retention and positive brand perception in the competitive market.
Chili's Grill & Bar's overall customer satisfaction is 76%, a 5.6 percentage point increase year-over-year. Selangor shows a CSAT of 77% with a growth of 6.5pp, while Kuala Lumpur shows 74% with a growth of 5.5pp. This demonstrates improved customer experiences across key locations.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer willingness to spend at Chili's Grill & Bar.
The overall average check for Chili's Grill & Bar is 82.4 MYR, up 7.4% year-over-year. Selangor has an average check of 83.9 MYR, while Kuala Lumpur is at 80.4 MYR. This suggests increased revenue per transaction across all locations.
Number of outlets indicates brand reach and market presence. A higher number of outlets often correlates with greater brand visibility.
Chili's Grill & Bar has 8 outlets in Selangor, 4 in Kuala Lumpur, and 2 in Penang. This distribution highlights Selangor as the region with the strongest Chili's presence in Malaysia.
Analyzing competitors helps understand the competitive landscape and identify opportunities for differentiation and market share growth.
The top competitors for Chili's Grill & Bar, based on customer cross-visitation, are Starbucks (6.31%), McDonald's (5.98%), ZUS Coffee (5.65%), KFC (4.32%), and Damascus Bukit Bintang (2.99%). This indicates shared customer interest with these brands.
Understanding traffic workload by hour (HOD) optimizes staffing, promotions, and resource allocation during peak and off-peak times.
Peak traffic workload for Chili's Grill & Bar occurs between 11:00 and 21:00, with highest traffic at 13:00 (65.26) and 19:00 (64.79). Minimal traffic workload is observed between 0:00 and 9:00 and after 22:00.
Understanding consumer segments helps tailor marketing efforts to specific groups, improving engagement and return on investment.
Women have an affinity index of 85, while men have an affinity index of 110. Gen X has a high affinity index of 161, Gen Y has an affinity index of 107, and Gen Z has an affinity index of 68. This data indicates relative representation, not market share.