Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicago chicken city is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chicago chicken city performance in the Malaysia and how they change over time
See what factors influence Chicago chicken city performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Chicago chicken city' competitors in the Malaysia
An analysis of Chicago chicken city' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals competitive strength and customer preference. High percentile shows leading market position in Cafe & Restaurants.
Chicago chicken city has a leading market performance, at the 99th percentile. This indicates a strong competitive position in Malaysia's Cafe & Restaurants industry, suggesting high customer preference relative to peers like Aunty Q Noodles.
CSAT indicates brand perception. Tracking overall and location-specific CSAT helps identify areas for improvement and maintain customer loyalty.
Overall customer satisfaction for Chicago chicken city is 88%, a decrease of 4.4 percentage points year-over-year. Satisfaction varies by state, with Selangor at 91% and Terengganu at 68%, indicating regional differences in customer experiences.
Average check reflects spending per customer. Monitoring overall and location-specific average check helps optimize pricing and promotions.
The overall average check for Chicago chicken city is 43.4 MYR, a 14.8% increase year-over-year. Average check varies by state, with Selangor at 61.6 MYR and Johor at 34.5 MYR, reflecting differing spending habits.
Outlet count indicates brand reach. Monitoring distribution across states helps evaluate market penetration and expansion opportunities.
Chicago chicken city has the most outlets in Pahang (6), followed by Selangor and Johor (2 each). Malacca, Terengganu and Kuala Lumpur each have 1 outlet. This distribution shows regional focus within Malaysia.
Understanding key competitors and customer overlap is crucial for strategic positioning and gaining a competitive edge in the market.
Chicago chicken city's customers also visit ZUS Coffee (7.69%), KFC (6.73%), and McDonald's (5.77%). This cross-visitation data identifies primary competitors and shared customer base.
Understanding peak traffic hours allows for optimizing staffing, resource allocation, and marketing efforts to meet customer demand effectively.
Traffic workload peaks between 18:00 and 20:00, reaching 63.87 at 19:00, indicating the busiest hours for Chicago chicken city. Minimal traffic occurs between 0:00 and 8:00 and after 21:00.
Consumer segments provide insights for marketing. Gender/generation affinities inform targeted campaigns and product positioning strategies for customer acquisition.
Women show a high affinity (89) towards Chicago chicken city. Gen Y demonstrates a strong affinity(128). Gen X shows an affinity of 90, while Gen Z is under-indexed, with an affinity of 54.