Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicken Shack is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chicken Shack performance in the United States and how they change over time
See what factors influence Chicken Shack performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Chicken Shack' competitors in the United States
An analysis of Chicken Shack' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of customer foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Shack is a leading brand, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile indicates a strong market presence and customer preference compared to its peers. Performance peers such as 230 Fifth Rooftop Bar, Crab Trap, Alpaca Peruvian Charcoal Chicken, Ipoh Kitchen Asian Cuisine, Fish Tales, and Oak & Stone share a similar market position.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, influencing loyalty and repeat business, thereby boosting long-term profitability.
Chicken Shack boasts a 76% overall customer satisfaction rate, a 9pp increase year-over-year. States like Alabama (96%), Ohio (93%), and California (90%) show high satisfaction. This upward trend indicates effective strategies in enhancing customer experience and fostering brand loyalty across various locations.
Average check reveals customer spending per visit, which is vital for revenue forecasting, menu optimization, and understanding customer purchase behavior.
Chicken Shack's overall average check is $21.40, reflecting a 4.8% decrease year-over-year. Oklahoma leads with $23.90, while Louisiana has the lowest at $14.40. This variability suggests location-specific pricing or customer spending habits requiring localized strategies.
Outlet count signifies brand reach and expansion. It shows how well the business is growing and penetrating its target markets and geographic regions.
Chicken Shack has 25 outlets in Michigan, its largest market. Other states with outlets include California and Louisiana (3 each), North Carolina, Pennsylvania and Illinois (2 each). This distribution reveals a strong regional presence in Michigan with opportunities for expansion elsewhere.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate the brand and capture market share.
McDonald's (14.36%) is Chicken Shack's top competitor based on cross-visitation, followed by Taco Bell (7.18%), Burger King (5.05%), Wendy's (5.05%) and Little Caesars Pizza (4.79%). This indicates that Chicken Shack customers also frequent major fast-food chains, thus competition with these brands is high.
Traffic workload by hour highlights peak times and informs staffing, marketing, and resource allocation to maximize efficiency and customer experience.
Chicken Shack experiences peak traffic between 11 AM and 7 PM, with workload ranging from 42.79% to 62.11%. Traffic is minimal before 8 AM and after 9 PM. This data indicates the need for optimized staffing and resource allocation during peak hours to ensure efficient service.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics, boosting engagement and ROI.
Consumer gender mix shows a near equal split between women and men. Gen X demonstrates the highest affinity, 145, whereas Gen Y and Gen Z segments is under-indexed. This suggests that Gen X consumers may be more engaged with the brand.