Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chester's Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chester's Chicken performance in the United States and how they change over time
See what factors influence Chester's Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Chester's Chicken' competitors in the United States
An analysis of Chester's Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's share of foot traffic, indicating its competitive strength and customer preference in the cafe & restaurant industry.
Chester's Chicken's market performance is in the top 1%, a leading position indicating a strong market presence. Performance peers in a similar range include Abendigo's, Cheeseburger Bobby's, Penny Ann's Cafe, The Monk’s, Coconut Jack's Waterfront Grille, and El Rinconcito Latino.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand perception. Higher CSAT often correlates with repeat business and positive reviews.
Chester's Chicken's overall customer satisfaction is 63%, a 10.9 percentage point increase year-over-year. Wisconsin shows the highest CSAT at 87% with substantial growth. New York shows decrease of -12.3pp. The CSAT trend indicates a general customer positive sentiment.
Average check reflects spending per customer, impacting revenue and profitability. Tracking it helps optimize pricing and identify customer spending habits.
Chester's Chicken's overall average check is $13.30, a 2.6% decrease year-over-year. New York has the highest average check at $17.10 with no change. The average check fluctuates with a significant drop in June 2025.
Number of outlets indicates brand reach and expansion. More outlets can increase market presence and accessibility for customers.
Chester's Chicken has the most outlets in Texas (21). Massachusetts and Arkansas each have 10 outlets. Outlet distribution indicates where the brand has a stronger physical presence and market coverage.
Identifying competitors is key for strategic positioning. Understanding who else customers visit helps refine marketing and improve customer retention.
Chester's Chicken's top competitors based on cross-visitation are McDonald's (20.55%), Wendy's (13.01%), Taco Bell (9.59%), Burger King (8.22%), and Starbucks (7.53%). These brands capture a significant share of Chester's Chicken's customers.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow helps optimize service and minimize wait times.
Chester's Chicken's peak traffic workload occurs between 11 AM and 4 PM, with the highest workload at 1 PM (56.58). Traffic is significantly lower during early morning hours (0-4 AM).
Consumer segments (gender, generation) informs targeted marketing, improving engagement. Affinity reveals key demographic preferences, enabling tailored campaigns.
Chester's Chicken customers show a high affinity towards women (81%) and men (117%), indicating over-representation of men. Gen X exhibits a medium affinity (106%), while Gen Y (86%) and Gen Z (82%) show less affinity.