Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chester's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chester's performance in the Thailand and how they change over time
See what factors influence Chester's performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Chester's' competitors in the Thailand
An analysis of Chester's' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chester's in Thailand is a leading brand with a market performance percentile of 99, placing it in the top 1%. This reflects a strong market presence and high customer preference. Performance peers in a similar range include Mana Shabu : มานะชาบู สาขาระยอง, Al-Yemen Al Saeed Restaurant Thaialnd, OSCAR SHABU PHUKET (ออสก้าร์ ชาบู ภูเก็ต), HIDELAND, NINETY 9 Garden, and Chom Chada Cocktail Bar & Bistro.
Customer satisfaction (CSAT) indicates loyalty. Tracking CSAT helps improve service and retain customers in the competitive Cafe & Restaurants market.
Chester's overall customer satisfaction is 66%, a 4.1 percentage point decrease year-over-year. CSAT varies by location, with Nonthaburi Province at 67% and Pathum Thani Province at 17%. The downtrend in Pathum Thani Province needs attention. Monthly CSAT ranged from 60.44% to 74.55% during the reporting period.
Average check reveals customer spending habits, vital for menu pricing strategies and boosting revenue in the Cafe & Restaurants industry.
Chester's overall average check is 183.7 THB, a 9.8% decrease year-over-year. In Nonthaburi Province, the average check is 140.9 THB. Monthly average check fluctuated between 171.21 THB and 192.86 THB, suggesting seasonal or promotional impacts.
Number of outlets indicates brand reach. More outlets mean greater customer access and market penetration in Cafe & Restaurants sector.
Chester's has a significant presence in Thailand, with 14 outlets in Nonthaburi Province, 11 in Pathum Thani Province, 8 in Samut Prakan and Chon Buri Province, and a decreasing number of outlets in other regions.
Competitor analysis identifies key players, enabling strategies to gain a competitive edge in the Cafe & Restaurants market.
Chester's top competitors based on cross-visitation are KFC (15.45%), Café Amazon (13.64%), McDonald's (10.00%), Starbucks (9.09%), and MK Restaurant (8.18%). Customers who visit Chester's also frequently visit these brands.
Traffic workload shows peak hours, essential for staffing and optimizing service to enhance customer experience in Cafe & Restaurants.
Chester's experiences peak traffic between 9 AM and 8 PM, with the highest workload from 12 PM to 1 PM (59.60%). Traffic is lowest between midnight and 6 AM.
Understanding consumer segments allows targeted marketing. Gender and generation insights refine messaging for greater impact.
Chester's customer base shows women (affinity index 107) and Gen Y (affinity index 110) are overrepresented, while Men (affinity index 96) and Gen X (affinity index 72) are underrepresented. Gen Z has affinity index of 107. This indicates the segments that have higher affinity.